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Bedazzled Bras Benefit

Nordstrom hosts event at King of Prussia location to support Breast Cancer Awareness

PHILADELPHIA, Oct. 15 /PRNewswire-USNewswire/ -- Breast Cancer Awareness Month is taking on a whole new twist. Nordstrom's Department Store and non-profit organization have teamed up to challenge friends young and old to "bedazzle" their bras. Entries will be on display in the Nordstrom at The Plaza Lingerie Department in King of Prussia, PA on Saturday, October 17th from 11 a.m. until 5 p.m.

Entries will be judged by Lisa Hayes, Assistant Professor in Fashion Design from the Antoinette Westphal College of Media Arts and Design at Drexel University. The first-place winner for the most creative bra will receive a $500 Nordstrom gift certificate. The second-place winner will receive a $250 gift certificate.

Teens from across the Philadelphia area have entered the event, including students from Radnor High School, Episcopal Academy, and Great Valley Middle School.

"With 1 in 8 women projected to get breast cancer in their lifetime, it is critically important to raise awareness of this disease," says Cynthia Leary, department manager for lingerie and Certified Bra and Prosthesis Specialist at Nordstrom. "And, we need to find responsible, age-appropriate ways to educate the next generation of girls. That's why we're honored to host this event and to support the great work that does to inform and empower women of all ages."

Proceeds from the bra entry contest will go to There will be an opportunity to donate to at the Saturday event.

About is the #1 source for breast cancer and breast health information and support, with more than 6,000 pages of medically vetted content. A non-profit organization, serves more than 8 million visitors each year.


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