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Become Mariah Carey's Personal Fashion Designer!
Date:10/21/2008

'Luscious Pink' Dress Design Contest Benefits Breast Cancer Awareness

NEW YORK, Oct. 21 /PRNewswire/ -- To celebrate the launch of her new fragrance, Mariah Carey's Luscious Pink, Mariah is offering the ultimate design challenge for her fans -- go to http://www.mariahcareybeauty.com and design a luscious pink dress for Mariah Carey herself. Mariah will pick the design that perfectly captures the essence of Luscious Pink -- feminine, sparkling, magical and sensual -- and make it come to life. Three dresses will be produced -- one for Mariah to wear, one for the design winner, and one to be auctioned off to benefit Susan G. Komen for the Cure(R).

(Photo: http://www.newscom.com/cgi-bin/prnh/20081021/NY40241 )

"It's always exciting to be able to reveal another facet of my personality through Luscious Pink," said Mariah. "The development of the scent coupled with the fun and flirtatious interactive design competition gave me an opportunity to interact with my fans, which I always love to do, and at the same time raise money for an extremely important cause that affects all women around the world."

"It's an honor to work with Susan G. Komen for the Cure(R), an organization that has helped save so many lives with continuous funding and research for breast cancer awareness," said Mariah.

The 'Luscious Pink' dress design contest will run online at http://www.mariahcareybeauty.com through November 14, 2008. To create this campaign, Mariah Carey worked with fragrance partner Elizabeth Arden and Brickfish(R), a leading social medial advertising network. When campaign participants enter their 'Luscious Pink' dress designs to the website, they will be able to share their designs across the internet. Friends, family and the online community can view, review and vote on all designs.

The Fragrance

Mariah Carey's Luscious Pink is a sparkling and intoxicating new scent that captures the pure radiance of Mariah Carey. It embraces Mariah's ever-captivating presence and playfully seductive personality.

The Products

Eau de Parfum Spray 1.0 fl. oz. / 30ml $42.00

Eau de Parfum Spray 1.7 fl. oz. / 50ml $55.00

Eau de Parfum Spray 3.3 fl. oz. / 100 ml $65.00

Body Lotion 6.8 fl. oz. / 200 ml $28.00

All prices are manufacturer's suggested retail prices in US dollars.

Available at fine department stores now.

(C)2008 EA Fragrances Co.

Mariah Carey is a trademark of Automatic Princes Holdings LLC and is used with permission.

ABOUT MARIAH

The best-selling female and solo artist of all time -- whose eighteen #1 singles rival all but The Beatles -- Mariah Carey has made an indelible impact on the global music industry and audiences everywhere. Blessed with a stunning five-octave range and signature vocal abilities, the singularly talented superstar continues to reach new heights of artistic growth and popularity. As a singer and songwriter, she has been recognized with five Grammy Awards, nine American Music Awards, Billboard's "Artist of the Decade" Award and the World Music Award for "World's Best Selling Female Artist of the Millennium," to name but a few honors.

Apart from her musical achievements, Mariah Carey has generously donated her time and energy to a range of philanthropic causes near to her heart. They include Save the Music, The National Adoption Center and The Make-A-Wish Foundation, which recently bestowed its 2006 Wish Icon Award upon her, permanently rechristening it the Mariah Carey Wish Icon Award. Her active involvement with the Fresh Air Fund resulted in Camp Mariah, the Fund's first camp named in honor of an individual. Mariah Carey's impact transcends the music industry to leave an indelible imprint upon the world at large.

ABOUT SUSAN G. KOMEN FOR THE CURE(R)

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure(R) and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested more than $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-877-GO-KOMEN.

ABOUT ELIZABETH ARDEN

Elizabeth Arden is a global prestige beauty products company with an extensive portfolio of prestige beauty brands sold in over 90 countries. The company's brand portfolio includes Elizabeth Arden skincare, color, and fragrance products, PREVAGE(R) anti-aging treatments, the celebrity fragrance brands of Elizabeth Taylor, Mariah Carey, Britney Spears, Hilary Duff, Danielle Steel, and Usher; the designer fragrance brands of Juicy Couture, Alberta Ferretti, Alfred Sung, Badgley Mischka, Bob Mackie, Gant, Geoffrey Beene, Liz Claiborne, Halston, Lucky Brand, Nanette Lepore, Rocawear; and the lifestyle fragrance brands Curve, Giorgio Beverly Hills, and PS Fine Cologne.

ABOUT BRICKFISH(R)

Brickfish(R), a leading social media advertising network, enables brand advertisers to reach their target audience on the social Web through viral marketing campaigns that engage consumers in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via email, blogs, IM and hundreds of social networks. Additional campaign participants interact with the brand by creating, reviewing, sharing, voting upon, and watching brand-relevant content. All of these brand engagements are tracked with patent-pending Viral Map(TM) and Geo View technologies, which provide detailed data on the reach, engagement, and viral activity of each campaign across the Web and geographically. Brickfish uses an exclusive Cost Per Engagement (CPE) model for pricing and measuring consumer participation in online advertising campaigns. Brickfish has launched more than 250 successful campaigns for some of the world's premier brands, including Kodak, Nike, Samsung, Coach, Givenchy, The North Face, Intuit, Qualcomm, and more.


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SOURCE Elizabeth Arden
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