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Become Mariah Carey's Personal Fashion Designer!
Date:10/21/2008

'Luscious Pink' Dress Design Contest Benefits Breast Cancer Awareness

NEW YORK, Oct. 21 /PRNewswire/ -- To celebrate the launch of her new fragrance, Mariah Carey's Luscious Pink, Mariah is offering the ultimate design challenge for her fans -- go to http://www.mariahcareybeauty.com and design a luscious pink dress for Mariah Carey herself. Mariah will pick the design that perfectly captures the essence of Luscious Pink -- feminine, sparkling, magical and sensual -- and make it come to life. Three dresses will be produced -- one for Mariah to wear, one for the design winner, and one to be auctioned off to benefit Susan G. Komen for the Cure(R).

(Photo: http://www.newscom.com/cgi-bin/prnh/20081021/NY40241 )

"It's always exciting to be able to reveal another facet of my personality through Luscious Pink," said Mariah. "The development of the scent coupled with the fun and flirtatious interactive design competition gave me an opportunity to interact with my fans, which I always love to do, and at the same time raise money for an extremely important cause that affects all women around the world."

"It's an honor to work with Susan G. Komen for the Cure(R), an organization that has helped save so many lives with continuous funding and research for breast cancer awareness," said Mariah.

The 'Luscious Pink' dress design contest will run online at http://www.mariahcareybeauty.com through November 14, 2008. To create this campaign, Mariah Carey worked with fragrance partner Elizabeth Arden and Brickfish(R), a leading social medial advertising network. When campaign participants enter their 'Luscious Pink' dress designs to the website, they will be able to share their designs across the internet. Friends, family and the online community
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SOURCE Elizabeth Arden
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