Navigation Links
Because of Its Ability to Generate Higher Total Sales in the United States and Europe, Lucentis Will Earn Clinical Gold Standard Status by 2011 for the Treatment of Diabetic Retinopathy

A Drug with Superior Efficacy to Avastin at Improving Visual Acuity When Used with Laser Photocoagulation Would Earn a 20 Percent Patient Share,

According to a New Report from Decision Resources

WALTHAM, Mass., June 26 /PRNewswire/ -- Decision Resources, one of the world's leading research and advisory firms focusing on pharmaceutical and healthcare issues, finds that Genentech/Novartis's Lucentis will become the Decision Resources' proprietary clinical gold standard by 2011 because of its ability to generate higher total sales in the United States and Europe due to its higher price. Although ophthalmologists perceive Lucentis as offering comparable efficacy to the current clinical gold standard, Avastin, Lucentis exhibits slightly greater affinity than Avastin to vascular endothelial growth factor (VEGF). If data continue to be positive for Avastin however, it will likely maintain a strong patient-share advantage over Lucentis and others because of its lower price.

The new report entitled Diabetic Retinopathy: Future Demand to Be Driven by Agents that Improve Visual Acuity also finds that a therapy that is more effective than Avastin at improving visual acuity when used in conjunction with laser photocoagulation therapy, would earn a 20 percent patient share in the treatment of diabetic retinopathy. Surveyed ophthalmologists indicate that an improvement -- not maintenance -- in visual acuity is fast becoming the target outcome of treatment for diabetic retinopathy including for patients with diabetic macular edema.

"Ophthalmologists we surveyed indicated that they would prescribe agents that fulfill either the Minimal Acceptable or Major Achievement profiles to 20 percent of their diabetic retinopathy patients," said Caroline Gates, B.Sc., analyst at Decision Resources. "Given the price set for each of the target product profiles and the forecasted size of the diabetic retinopathy patient population in 2011, a 20 percent patient share would result in sales of $42.7 million for an agent fitting the Minimal Acceptable drug profile and $320.3 million for an agent fitting the Major Achievement profile."

About the Report

Diabetic Retinopathy: Future Demand to Be Driven by Agents that Improve Visual Acuity is a DecisionBase 2008 report from Decision Resources. DecisionBase 2008 combines market forecasts with clinical and commercial end points to assess market share projections in 35 indications. These outputs are driven by quantitative and qualitative primary research. DecisionBase 2008 provides detailed market share, patient share, and price-per-day projections for emerging drugs in development. The market share projections are based on prescriber surveys that compare physicians' expectations of a potential target product profile with an emerging product profile of the leading drugs in development.

The report can be purchased by contacting Decision Resources. Members of the media may request an interview with an analyst.

About Decision Resources

Decision Resources ( is a world leader in market research publications, advisory services and consulting designed to help clients shape strategy, allocate resources and master their chosen markets. Decision Resources is a Decision Resources, Inc. company.

All company, brand, or product names contained in this document may be

trademarks or registered trademarks of their respective holders.

SOURCE Decision Resources
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. Emergency responders at high risk to miss work because of injuries
2. The American Red Cross Releases Book Devoted to Your Dogs Health - Because Your Dog is Counting on You
3. 13 percent of women stop taking breast cancer drug because of side effects, U-M study finds
4. GoAmerica(R) and AT&T to Demonstrate Fast, Effective 10-Digit Interoperability Between Video Relay Providers
5. Concuity Announces the Availability of PriceAdvisor
6. Launch of Provides Convenience and Portability to Household Medicines
7. Regence Pilot Shows Affordability of Electronic Medical Records
8. Baxter Releases Ninth Annual Sustainability Report
9. Human Factors International Sponsors Usability Professionals Association (UPA) 2008 International Conference
10. Ability to track stem cells in tumors could advance cancer treatments
11. Therap Services Announces Release 7.3 for the Developmental Disability Community
Post Your Comments:
(Date:12/1/2015)... (PRWEB) , ... December 01, 2015 , ... ... their independence is everything. That is why Hollister Incorporated has launched the VaPro ... offer this next product in the VaPro touch free catheter portfolio,” said Michael ...
(Date:12/1/2015)... ... December 01, 2015 , ... Next IT Healthcare, the leader ... in this year’s Fierce Innovation Awards: Healthcare Edition, an awards program from the ... finalist in the category of Digital Solutions for its innovative, industry-leading product, Alme ...
(Date:12/1/2015)... ... December 01, 2015 , ... TCS Healthcare Technologies (TCS), ... population health arenas, is pleased to announce that VIP Care Services, a Caprock ... implemented the ACUITY Complete Care™ Management to back their collaborative catastrophic case management ...
(Date:12/1/2015)... ... December 01, 2015 , ... PartnerTech , a leader ... leadership since 2008. Gary Bruce, President of PartnerTech North America, currently serves as ... significant amount of time in Sweden since joining PartnerTech based in Malmo, Sweden. ...
(Date:12/1/2015)... ... December 01, 2015 , ... Dr. Arash ... Modern Man for 2015. , Angeleno Magazine is a division of Modern ... in 1994, Modern Luxury includes more than 50 magazine titles across 15 major ...
Breaking Medicine News(10 mins):
(Date:12/1/2015)... , Dec. 1, 2015 During ... in San Francisco, CA , ... to the coronary marketplace. During a satellite symposium, ... Stent Design to Minimize Restenosis", a renowned physician ... available Medinol NIRxcell™ CoCr Coronary Stent System and ...
(Date:12/1/2015)... DUBLIN , Dec. 01, 2015 ... addition of the "Veterinary Equipment and Disposables ... to 2020" report to their offering. ... of the "Veterinary Equipment and Disposables Market ... 2020" report to their offering. --> ...
(Date:12/1/2015)... , Dec. 1, 2015   MabVax Therapeutics Holdings, ... company, announces it has filed an Investigational New Drug ... (FDA) for the Company,s lead fully human antibody product ... acceptance, MabVax plans to initiate the Phase I clinical ... --> The planned Phase I trial ...
Breaking Medicine Technology: