Because of Its Ability to Generate Higher Total Sales in the United States and Europe, Lucentis Will Earn Clinical Gold Standard Status by 2011 for the Treatment of Diabetic R...( A Drug with Superior Efficacy to Av...),Health

A Drug with Superior Efficacy to Avastin at Improving Visual Acuity When Used with Laser Photocoagulation Would Earn a 20 Percent Patient Share,

According to a New Report from Decision Resources

WALTHAM, Mass., June 26 /PRNewswire/ -- Decision Resources, one of the world's leading research and advisory firms focusing on pharmaceutical and healthcare issues, finds that Genentech/Novartis's Lucentis will become the Decision Resources' proprietary clinical gold standard by 2011 because of its ability to generate higher total sales in the United States and Europe due to its higher price. Although ophthalmologists perceive Lucentis as offering comparable efficacy to the current clinical gold standard, Avastin, Lucentis exhibits slightly greater affinity than Avastin to vascular endothelial growth factor (VEGF). If data continue to be positive for Avastin however, it will likely maintain a strong patient-share advantage over Lucentis and others because of its lower price.

The new report entitled Diabetic Retinopathy: Future Demand to Be Driven by Agents that Improve Visual Acuity also finds that a therapy that is more effective than Avastin at improving visual acuity when used in conjunction with laser photocoagulation therapy, would earn a 20 percent patient share in the treatment of diabetic retinopathy. Surveyed ophthalmologists indicate that an improvement -- not maintenance -- in visual acuity is fast becoming the target outcome of treatment for diabetic retinopathy including for patients with diabetic macular edema.

"Ophthalmologists we surveyed indicated that they would prescribe agents that fulfill either the Minimal Acceptable or Major Achievement profiles to 20 percent of their diabetic retinopathy patients," said Caroline Gates, B.Sc., analyst at Decision Resources. "Given the price set for each of the target product profiles and the forecasted size of the diabetic retinopathy patient population in 2011, a 20 percent p
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