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Beauty for Life: The Future of Cosmetic Medicine
Date:5/2/2008

SAN DIEGO, May 2 /PRNewswire-USNewswire/ -- With Botox available at the mall and laser-hair removal offered at the neighborhood nail salon how can patients make sure they are getting safe and effective procedures? The future of Cosmetic Medicine will be discussed by leading experts at the Annual Meeting of the American Society for Aesthetic Plastic Surgery (ASAPS) being held at the San Diego Convention Center May 2-6, 2008. "Cosmetic Medicine: Embracing the Future" will be moderated by Robert Singer, MD, and will include Renato Saltz, MD, Richard D'Amico, MD, Roxanne Guy, MD (Mentor Corporation, Allergan and ColBar LifeScience), and Rod Rohrich, MD.

According to recent ASAPS data, nearly 11.7 million cosmetic procedures were performed in the United States in 2007 - an increase of 457 percent in the last ten years. The expansion of aesthetic surgery to include non-surgical, and even medical, treatments is occurring rapidly, and while plastic surgeons are uniquely capable of providing the whole spectrum of cosmetic medicine, other medical specialties are also attempting to provide this service.

"There has been a steady increase in the number of procedures, both surgical and less invasive, over the past several years," said Dr. Singer, a plastic surgeon in La Jolla, CA and a past-president of the Aesthetic Society. "What is the future of cosmetic medicine and what will the role of less invasive procedures be? We need to examine the reality and the limitations of these noninvasive procedures and those who are providing them in order to be better equipped to educate the public, limit hype and ensure the safety of patients."

The panelists all hold positions at the highest levels of leadership in the plastic surgical societies and have tremendous experience and insight into this important issue. They will discuss emerging trends in the practice of plastic surgery and the business of cosmetic medicine as a whole: To what extent can plastic
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SOURCE American Society for Aesthetic Plastic Surgery
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