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Beauty.com Partners With Fashion Designer Jenni Kayne
Date:3/3/2008

BELLEVUE, Wash. and LOS ANGELES, March 3 /PRNewswire/ -- For the first time, Beauty.com, Inc., a wholly owned subsidiary of drugstore.com, inc. (Nasdaq: DSCM), has enlisted Los Angeles-based women's wear designer Jenni Kayne to create a fashion-forward bag that doubles as a cosmetic case or fashionable clutch. Customers receive the limited edition designer bag filled with a dozen deluxe product samples from today's top prestige beauty brands with a purchase of $75 or more on the Beauty.com(TM) site.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080303/AQM061)

(Logo: http://www.newscom.com/cgi-bin/prnh/20071010/AQW059LOGO)

"We always strive to provide our customers with a unique, prestige shopping experience," says Kathleen McNeill, vice president of beauty for Beauty.com and drugstore.com. "We're happy to be able to offer our customers a valuable designer gift from someone as well-respected and recognized as Jenni Kayne simply for purchasing their beauty basics."

Beauty.com first partnered with Jenni Kayne in 2007, providing gift bags for the guests at her collection's presentation during New York City's Fashion Week. The designer, whose collection is favored by celebrities such as Michelle Pfeiffer, Cameron Diaz, Jennifer Lopez and Rachel Bilson, is known for a wearably-chic head to toe look that includes everything from apparel to hats and footwear.

"I am honored to be the first designer to do a bag with Beauty.com -- it's an exciting way to marry the worlds of beauty and fashion and reach my audience in a new way," says Jenni Kayne. "Beauty.com has always been very supportive of me, and this is a great opportunity to continue our relationship."

The Jenni Kayne for Beauty.com bag offers a new spin on two strong seasonal trends: a sleek 6x12" clutch in a playful ethnic print. Its neutral color palette complements spring brights or classic separates, making it a great contemporary addition to any wardrobe. The bag contains deluxe samples valued at more than $100 from popular Beauty.com brands, including:

Murad Renewal Home Facial Treatment

Caudalie Gentle Conditioning Shampoo

Oscar Blandi Olio di Jasmine Hair Serum

L'Occitane Shea Butter Body Lotion

Arcona The Eyes Have It, Regenerate PM Serum

Seikisho Mask White

DuWop Lip Venom

Jack Black Hand Healer, Industrial Strength

Boscia Rose Blotting Linens

Lorac Perfectly Lit Oil-Free Luminizing Powder

Urban Decay 24/7 Glide-On Eye Pencil

PHYTO Phytodefrisant

Subscribers to the Beauty.com Beauty Bulletin will receive an email exclusive opportunity to make an advance purchase on March 11th. The promotion will be available to the general public on the Beauty.com homepage, while supplies last, beginning on March 13th.

This spring Jenni Kayne also appears in a number of Beauty.com site features. She recommends some of her favorite beauty products on the Industry Insider page, and videos showcasing makeup how-tos from her New York fashion presentations are available for viewing at http://www.beauty.com/video.

Site wide gifts with purchase are just one of the perks available to Beauty.com customers. Other benefits include "Everyday Free Shipping", 5% back on every purchase, the free sampling center, 100% color match guarantee, and a shared bag with Beauty.com's partner site, drugstore.com. Beauty.com personalizes beauty shopping online with the Skin Care and Hair Care diagnostic tools, which provide product regimens tailored to the customer based on interactive surveys. Beauty fans can also get the latest tips, trends, and promotions sent directly to their email by signing up for the free weekly Beauty Bulletin on Beauty.com

About Beauty.com -- The World of Beauty Online(TM) Beauty.com, Inc. is a leading online destination for prestige beauty products. The web store provides a highly personalized shopping experience and offers more than 200 brands from widely recognized to niche, hard-to-find products. Beauty.com is wholly owned by drugstore.com, inc.

About drugstore.com, inc.

drugstore.com, inc. (NASDAQ: DSCM) is a leading online provider of health, beauty, vision, and pharmacy products. Our portfolio of brands include: drugstore.com(TM), Beauty.com(TM) and VisionDirect.com(TM). All are accessible from http://www.drugstore.com and provide a convenient, private, and informative shopping experience while offering a wide assortment of more than 30,000 products at competitive prices.

The drugstore.com pharmacy is certified by the National Association of Boards of Pharmacy (NABP) as a Verified Internet Pharmacy Practice Site (VIPPS) and operates in compliance with federal and state laws and regulations in the United States.

About Jenni Kayne, LLC

Designer Jenni Kayne launched her eponymous label in 2003 at the age of nineteen, and has since established herself as one of the front-running names in new American design. Since its inception, the brand has expanded to include Ready-to-Wear and Accessories, as well as Limited Edition capsule menswear collection.

In October 2007, Kayne opened her first retail boutique in her hometown of Los Angeles, California, which showcases all Jenni Kayne collections in addition to select home dcor, art and lifestyle items.

For further information, please visit http://www.jennikayne.com.

Beauty.com BPCM for Jenni Kayne

Noreen Moriarty Renata Faiman

425.372.3462 323.655.5042

noreenm@beauty.com renata@bpcm.com

Anne Marshall Brie Cross

425 372.3464 646.747.2345

amarshall@drugstore.com brie@bpcm.com


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SOURCE Beauty.com
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