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Beauty and grooming science evolves
Date:2/15/2009

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Conventional oxidative hair color processes, such as bleaching, change the structure of hair fibers, removing more than 70 percent of the natural, hydrophobic protective layer after even a single coloring. This structural change inhibits hair's interaction with traditional, hydrophobic conditioning ingredients, such as dimethicone, leaving bleached hair in an unprotected state. To address this damage, P&G Beauty & Grooming scientists studied the effect of liquid crystal technology. Liquid crystals were found to significantly increase the hydrophobicity of the hair surface, enabling bleached hair to be conditioned with dimethicone. A description of this proprietary technology and its benefits to hair structure is presented.

Grooming Science

Innovations in Modern Blade and Razor Technology, Presented by Pamela Zupkosky

The modern five-blade razor is the product of years of research and technological advances. A five-blade razor is not a new idea, but it has taken almost 90 years to perfect the technology. Like all multi-blade razors, the five-blade razor improves the closeness of the shave through the "hysteresis effect," which results from a slight hair extension out of the follicle as the first blade engages and from the hair being cut further down the hair shaft by the subsequent blades. But the five-blade razor goes far beyond other multi-blade razors. P&G Beauty & Grooming scientists had to carefully optimize the inter-blade span and blade edge technology to ensure that closeness is complemented with excellent shaving comfort and rinsing properties.


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Contact: Lauren Harris
lharris@spectrumscience.com
214-773-6644
Spectrum Science Public Relations
Source:Eurekalert

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