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Beauty and grooming science evolves
Date:2/15/2009

Chicago, IL (February 15, 2009)P&G Beauty & Grooming scientists are presenting research at the AAAS Annual Meeting (Chicago, Feb. 12-16) that offers evidence of science's role in evolving beauty and grooming product efficacy. This year's meeting theme observes the 200th anniversary of Charles Darwin's birth, affording a unique perspective for examining the company's use of advanced science and technology to help individuals feel and look their best. Five studies--with subjects ranging from color optics to skin aging genomics to razor engineering--will be on display.

"The way people have managed their personal beauty and grooming routines continues to evolve, and scientists at P&G Beauty & Grooming are constantly driven to apply science insights to bring more advanced products to the market," said Steve Shiel, PhD, Associate Director, P&G Beauty & Grooming Science. "The AAAS Annual Meeting provides a premier forum for us to share insights with science peers and hear feedback that can lead to new hypothesis."

The following research summaries provide illustrations of the rigor brought to bear on product innovation at P&G Beauty & Grooming (Corresponding researchers are on-site and available for interview).

Color Science

More than Meets the Eye: The Science of Unique Skin Color and its Interaction with Cosmetic Foundation, Presented by Karen Kalla

The optics of human skin are well understood, including how the skin's chromophore layers (melanin, hemoglobin, and collagen) generate reflectance in specific regions of the visible spectrum. However, how these phenomenon vary across populations, impact skin defects (e.g. under eye circles, age spots) and can be predicted through light absorption and scattering principles (Kubelka Munk theory) are less well known. This poster outlines our combined understanding of these areas, and sets forth the scientific process involved in applying this knowledge to create better col
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Contact: Lauren Harris
lharris@spectrumscience.com
214-773-6644
Spectrum Science Public Relations
Source:Eurekalert

Page: 1 2 3

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