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Be The MatchSM Brand Campaign Launches
Date:4/24/2009

e of saving lives will reach socially connected and faith-based individuals who are prone to act, so the thousands waiting for a match can find one."

While some patients find a match within their own families, approximately 70 percent do not and depend on members of the NMDP Registry as their last and best chance at life. "Joining the Be The Match Marrow Registry is easy," said Preston. "With a simple swab from inside your cheek, you'll be added to the registry and you have the opportunity to be called upon to participate in a life-saving event."

"We are confident that the Preston Kelly team will help dramatically increase awareness of joining the Be The Match Registry to help save lives," Claudio Garcia, chief marketing and recruitment officer, NMDP. "The team has the strategic vision and creativity we need to advance our life-saving mission and broaden our visibility across the country. This partnership will help expand the reach of our organization."

"It's not an overstatement when I say we are honored to be part of this life-changing effort," said Preston.

Go to BeTheMatch.org to take the first step.

About the National Marrow Donor Program and Be The Match
The National Marrow Donor Program (NMDP) operates the Be The Match Registry and partners with a global network of leading hospitals, blood centers, cord blood banks and laboratories. As a leader in the field of marrow and cord blood transplantation, the NMDP facilitates transplants worldwide, conducts research to improve survival and quality of life, and provides education to patients and health care professionals. Together with its fundraising partner, Be The Match FoundationSM, the NMDP is dedicated to creating an opportunity for all patients to receive the transplant therapy they need. Since operations began in 1987, the NMDP has provided more than 35,000 transplants to help give patients a second c
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