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Be The MatchSM Brand Campaign Launches
Date:4/24/2009

Minneapolis-based ad agency, Preston Kelly, to launch national marketing campaign to raise awareness of the National Marrow Donor Program

Minneapolis, MN (PRWEB) April 24, 2009 -- The National Marrow Donor Program® (NMDP) and Preston Kelly, an independent agency in Minneapolis, have joined forces to launch Be The MatchSM--the effort designed to increase awareness of the importance of joining the Be The Match marrow registry to potentially save the life of one of the thousands of patients in need of an unrelated marrow transplant.

The campaign encourages individuals to join the Be The Match RegistrySM. When you join the marrow registry, you can give someone a future and the chance to overcome life-threatening diseases like leukemia and lymphoma. The campaign breaks this week nationally via online marketing and social media. Two markets, Charlotte and Houston, will receive heavy-up media efforts using spot TV and spot radio, both featuring the voice of actor John Goodman and the music of indy rocker Pricilla Ahn from her hit "A Good Day", as well as outdoor and print to promote this worthy cause.

Preston Kelly was selected as Agency of Record after an extensive agency review last summer, and the Agency has created the strategy and integrated marketing elements that include a TV spot featuring a young girl's metaphoric quest to find her match. After a long search in a crowded city, she finds her match--the one person who has the potential to save her life. The spot is featured at BeTheMatch TV spot

"There are so many problems in the world that you can't have a personal impact on," said Chris Preston, Partner at Preston Kelly, "with Be The Match, by a simple act, you can actually save a life. We believe our messag
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Source: PRWeb
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