Navigation Links
Baylor Health Care System's Patient Testimonial Ad Campaign Wins National Award
Date:12/11/2009

DALLAS, Dec. 11 /PRNewswire-USNewswire/ -- They feature real patients, real stories and are now real winners. Baylor Health Care System's advertising campaign titled "Real Patients, Real Stories" won Platinum in the Best Branding Campaign from HealthLeaders Media's annual awards event held in Chicago this fall.

Baylor teamed with the Dallas-based advertising agency Revel United, to create the non-traditional spots. The documentary-style ads feature actual patients who candidly - and without scripting -- describe their health care experiences at Baylor.

"The campaign has been so successful because it features real patients in their own words," says Steve Tatum, vice president of marketing, Baylor Health Care System. "Viewers can connect with these spots and it shows that patients are truly at the center of all we do."

According to Revel's founding managing partner Mark Stafford, his company wanted to break through typical health care advertising to engage the audience directly and emotionally.

HealthLeaders Media selected the winning campaigns based on four criteria: How well the organization defined its objectives and strategy; how well the campaign aligned with the goals and objectives; measurement of return on investment; and finally creativity, messaging, and quality. Platinum, gold, silver, and distinction awards were given to small, medium, and large hospitals in each category for campaigns launched during 2008.

Baylor Health Care System's branding has garnered attention from other groups as well. The "Real Patients, Real Stories" ad campaign has also been selected as a finalist for the CLIO Healthcare Awards and the Baylor Health System website recently won a Gold Award at the Healthcare Internet Conference.

The entire "Real People, Real Stories" ad campaign can be found online at www.BaylorHealth.com/2008PatientStories.

About Baylor Health Care System

Baylor Health Care System is a network of hospitals, primary care and specialty care centers, rehabilitation clinics, affiliated ambulatory surgery centers and the Baylor Research Institute. One of the largest private-sector employers in Dallas/Fort Worth, Baylor employs roughly 20,000 people and has more than 4,000 physicians on its medical staffs. Baylor University Medical Center, flagship hospital of the system, is a major patient care, teaching and research center for the Southwest. For fiscal year 2008, Baylor reported $446 million in community benefit to the Texas Department of State Health Services. For more information about Baylor Health Care System, visit www.BaylorHealth.com or call 1-800-4BAYLOR.

SOURCE Baylor Health Care System


'/>"/>
SOURCE Baylor Health Care System
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Baylor Hamilton Heart Hospital Honored for Innovative Rehabilitation Program
2. Organ Transplant Pioneers Celebrate Baylor Regional Transplant Institutes 25th Anniversary
3. Baylor Sammons Cancer Center Joins One of Nations Largest Cancer Clinical Trials Groups
4. Baylor University Medical Center at Dallas Recognized for Exemplary Surgical Patient Care
5. Sleep Center at Baylor Dallas One of Select Centers in North Texas to Receive Accreditation
6. Sammons Support for Baylor Health Care System Foundation Tops $20 Million
7. Baylor Health Care System Named Among 2009 Best Places to Work in Healthcare
8. Baylor University Economists Call for Different Tack on Health Care Insurance
9. Unified360 Makes Positive Impact to Baylor Surgical Center Operations.
10. Baylor Dallas Recognized In U.S. News Media Groups 2009 - 2010 Americas Best Hospitals
11. Baylor Dallas Opens Nations First Neurosurgical OR Suite Featuring BrainSUITE iMRI, GE Healthcare MR Surgical Technology
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... Abilene, Texas (PRWEB) , ... October 13, 2017 , ... ... publication this week that explains one of the most popular and least understood books ... seems like cryptic and puzzling descriptions that have baffled scholars for centuries. Many have ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... for healthcare compliance program management, will showcase a range of technology and learning ... Assisted Living (NCAL) Convention and Expo to be held October 14–18, 2017 at ...
(Date:10/12/2017)... ... October 12, 2017 , ... The American College of Medical Informatics (ACMI) ... FACMI, during the Opening Session of AMIA’s Annual Symposium in Washington, D.C. AMIA’s ... Morris F. Collen, a pioneer in the field of medical informatics, this prestigious award ...
(Date:10/12/2017)... ... 12, 2017 , ... Leading pediatric oncology experts at Children’s National Health ... Congress of the International Society of Paediatric Oncology (SIOP) Oct. 12-15. Chaired ... Cancer and Blood Disorders at Children’s National, and Stephen P. Hunger, M.D., Chief ...
(Date:10/12/2017)... ... October 12, 2017 , ... ... wound care advancements to physician colleagues, skilled nursing facility medical directors and other ... Treacherous Waters of Wound Care." , "At many of these conferences we get ...
Breaking Medicine News(10 mins):
(Date:9/27/2017)... YORK , Sept. 27, 2017  DarioHealth Corp. (NASDAQ: DRIO), a ... today announced that its MyDario product is expected to appear on The ... when The Dr. Oz Show airs in your area: http://www.doctoroz.com/page/where-watch-dr-oz-show ... The nine-time Emmy award-winning, The Dr. Oz ... The ...
(Date:9/22/2017)... 2017  As the latest Obamacare repeal effort moves ... (R-LA) and Lindsey Graham (R-SC) medical ... device industry is in an odd place.  The industry ... excise tax on medical device sales passed along with ... patients, increased visits and hospital customers with the funding ...
(Date:9/18/2017)... , Pa. and KALAMAZOO, Mich. , ... Allentown, Penn. , and OptiMed Specialty Pharmacy of ... business partnership to offer a strategic hub service that ... Healthcare,s highly sought-after personal spirometer, Spiro PD 2.0, and ... A spirometer is a medical device used to ...
Breaking Medicine Technology: