Navigation Links
Baylor Health Care System's Patient Testimonial Ad Campaign Wins National Award
Date:12/11/2009

DALLAS, Dec. 11 /PRNewswire-USNewswire/ -- They feature real patients, real stories and are now real winners. Baylor Health Care System's advertising campaign titled "Real Patients, Real Stories" won Platinum in the Best Branding Campaign from HealthLeaders Media's annual awards event held in Chicago this fall.

Baylor teamed with the Dallas-based advertising agency Revel United, to create the non-traditional spots. The documentary-style ads feature actual patients who candidly - and without scripting -- describe their health care experiences at Baylor.

"The campaign has been so successful because it features real patients in their own words," says Steve Tatum, vice president of marketing, Baylor Health Care System. "Viewers can connect with these spots and it shows that patients are truly at the center of all we do."

According to Revel's founding managing partner Mark Stafford, his company wanted to break through typical health care advertising to engage the audience directly and emotionally.

HealthLeaders Media selected the winning campaigns based on four criteria: How well the organization defined its objectives and strategy; how well the campaign aligned with the goals and objectives; measurement of return on investment; and finally creativity, messaging, and quality. Platinum, gold, silver, and distinction awards were given to small, medium, and large hospitals in each category for campaigns launched during 2008.

Baylor Health Care System's branding has garnered attention from other groups as well. The "Real Patients, Real Stories" ad campaign has also been selected as a finalist for the CLIO Healthcare Awards and the Baylor Health System website recently won a Gold Award at the Healthcare Internet Conference.

The entire "Real People, Real Stories" ad campaign can be found online at www.BaylorHealth.com/2008PatientStories.

About Baylor Health Care System

Baylor Health Care System is a network of hospitals, primary care and specialty care centers, rehabilitation clinics, affiliated ambulatory surgery centers and the Baylor Research Institute. One of the largest private-sector employers in Dallas/Fort Worth, Baylor employs roughly 20,000 people and has more than 4,000 physicians on its medical staffs. Baylor University Medical Center, flagship hospital of the system, is a major patient care, teaching and research center for the Southwest. For fiscal year 2008, Baylor reported $446 million in community benefit to the Texas Department of State Health Services. For more information about Baylor Health Care System, visit www.BaylorHealth.com or call 1-800-4BAYLOR.

SOURCE Baylor Health Care System


'/>"/>
SOURCE Baylor Health Care System
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Baylor Hamilton Heart Hospital Honored for Innovative Rehabilitation Program
2. Organ Transplant Pioneers Celebrate Baylor Regional Transplant Institutes 25th Anniversary
3. Baylor Sammons Cancer Center Joins One of Nations Largest Cancer Clinical Trials Groups
4. Baylor University Medical Center at Dallas Recognized for Exemplary Surgical Patient Care
5. Sleep Center at Baylor Dallas One of Select Centers in North Texas to Receive Accreditation
6. Sammons Support for Baylor Health Care System Foundation Tops $20 Million
7. Baylor Health Care System Named Among 2009 Best Places to Work in Healthcare
8. Baylor University Economists Call for Different Tack on Health Care Insurance
9. Unified360 Makes Positive Impact to Baylor Surgical Center Operations.
10. Baylor Dallas Recognized In U.S. News Media Groups 2009 - 2010 Americas Best Hospitals
11. Baylor Dallas Opens Nations First Neurosurgical OR Suite Featuring BrainSUITE iMRI, GE Healthcare MR Surgical Technology
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/25/2017)... Richmond, BC (PRWEB) , ... April 25, 2017 , ... ... patients from Richmond, BC, who live with dental fear and require sedation to receive ... anxiety at ease during various procedures, from hygienic cleanings to oral surgery, at ...
(Date:4/25/2017)... , ... April 25, 2017 , ... ... they rely on contracted partners to help with process innovation in drug formulation ... drug formulation experience along with state-of-the-art analytical equipment in support of their development ...
(Date:4/25/2017)... MN (PRWEB) , ... April 25, 2017 , ... Buyers ... and recreational users to dispensaries and head shops –can’t help but be heartened by ... for the tell-tale cannabis odor aptly described as “skunk smell.” At last they ...
(Date:4/25/2017)... ... 25, 2017 , ... Emergency Physician and Distinguished Professor of Emergency Medicine Bentley ... in Writing, set to publish in summer 2017. , Dr. Bobrow, MD, FACEP, ... Arizona College of Medicine. He also serves as Medical Director for the Bureau of ...
(Date:4/25/2017)... ... April 25, 2017 , ... Amendia, Inc., designer, developer, and ... partnership with and platinum sponsorship of Global Spine Outreach (“GSO”), a charitable organization ... of complex spine deformity cases, particularly in children. , GSO’s focus is to ...
Breaking Medicine News(10 mins):
(Date:4/19/2017)... April 19, 2017 Global Surgical Drainage Device ... tubes used to remove excess liquid and air. The ... urine, bile or lymph. Surgical drains are used in ... as orthopedics surgery, cardiovascular surgery, neurosurgery, plastic surgery etc. ... to prevent accumulation of fluid e.g. blood or pus. ...
(Date:4/19/2017)... 19, 2017  Sorrento Therapeutics, Inc. (NASDAQ: ... company developing new treatments for cancer and other ... its previously announced underwritten public offering of 23,625,084 ... offering price of $2.00 per share, before deducting ... payable by Sorrento.  The net proceeds to Sorrento ...
(Date:4/19/2017)... , April 19, 2017  SARES•REGIS Group ... it is developing at Conejo Spectrum Business Park ... to Atara Biotherapeutics, Inc. , a biopharmaceutical ... and life-threatening diseases that have been underserved by ... T-cell therapies for cancer, autoimmune and infectious disease. ...
Breaking Medicine Technology: