Navigation Links
Baylor Health Care System's Patient Testimonial Ad Campaign Wins National Award
Date:12/11/2009

DALLAS, Dec. 11 /PRNewswire-USNewswire/ -- They feature real patients, real stories and are now real winners. Baylor Health Care System's advertising campaign titled "Real Patients, Real Stories" won Platinum in the Best Branding Campaign from HealthLeaders Media's annual awards event held in Chicago this fall.

Baylor teamed with the Dallas-based advertising agency Revel United, to create the non-traditional spots. The documentary-style ads feature actual patients who candidly - and without scripting -- describe their health care experiences at Baylor.

"The campaign has been so successful because it features real patients in their own words," says Steve Tatum, vice president of marketing, Baylor Health Care System. "Viewers can connect with these spots and it shows that patients are truly at the center of all we do."

According to Revel's founding managing partner Mark Stafford, his company wanted to break through typical health care advertising to engage the audience directly and emotionally.

HealthLeaders Media selected the winning campaigns based on four criteria: How well the organization defined its objectives and strategy; how well the campaign aligned with the goals and objectives; measurement of return on investment; and finally creativity, messaging, and quality. Platinum, gold, silver, and distinction awards were given to small, medium, and large hospitals in each category for campaigns launched during 2008.

Baylor Health Care System's branding has garnered attention from other groups as well. The "Real Patients, Real Stories" ad campaign has also been selected as a finalist for the CLIO Healthcare Awards and the Baylor Health System website recently won a Gold Award at the Healthcare Internet Conference.

The entire "Real People, Real Stories" ad campaign can be found online at www.BaylorHealth.com/2008PatientStories.

About Baylor Health Care System

Baylor Health Care System is a network of hospitals, primary care and specialty care centers, rehabilitation clinics, affiliated ambulatory surgery centers and the Baylor Research Institute. One of the largest private-sector employers in Dallas/Fort Worth, Baylor employs roughly 20,000 people and has more than 4,000 physicians on its medical staffs. Baylor University Medical Center, flagship hospital of the system, is a major patient care, teaching and research center for the Southwest. For fiscal year 2008, Baylor reported $446 million in community benefit to the Texas Department of State Health Services. For more information about Baylor Health Care System, visit www.BaylorHealth.com or call 1-800-4BAYLOR.

SOURCE Baylor Health Care System


'/>"/>
SOURCE Baylor Health Care System
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Baylor Hamilton Heart Hospital Honored for Innovative Rehabilitation Program
2. Organ Transplant Pioneers Celebrate Baylor Regional Transplant Institutes 25th Anniversary
3. Baylor Sammons Cancer Center Joins One of Nations Largest Cancer Clinical Trials Groups
4. Baylor University Medical Center at Dallas Recognized for Exemplary Surgical Patient Care
5. Sleep Center at Baylor Dallas One of Select Centers in North Texas to Receive Accreditation
6. Sammons Support for Baylor Health Care System Foundation Tops $20 Million
7. Baylor Health Care System Named Among 2009 Best Places to Work in Healthcare
8. Baylor University Economists Call for Different Tack on Health Care Insurance
9. Unified360 Makes Positive Impact to Baylor Surgical Center Operations.
10. Baylor Dallas Recognized In U.S. News Media Groups 2009 - 2010 Americas Best Hospitals
11. Baylor Dallas Opens Nations First Neurosurgical OR Suite Featuring BrainSUITE iMRI, GE Healthcare MR Surgical Technology
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/24/2017)... ... March 24, 2017 , ... In just two ... Frame vertical micro-veggies garden on Kickstarter . Surpassing the $100,000 milestone so ... nearly 2,000 consumers (and counting) already backing the campaign. , “We are ...
(Date:3/24/2017)... NY (PRWEB) , ... March 24, 2017 , ... The ... and White Plains, N.Y., is pleased to announce Westchester resident Lauren C. Enea has ... law clerk for the firm, will concentrate her practice in elder law, Medicaid planning ...
(Date:3/24/2017)... ... March 24, 2017 , ... Judy Buchanan, co-owner of Serenity ... MD. Judy says, “I am passionate about sharing Reiki as a holistic, complementary ... and challenging time.” , A Certified Medical Reiki™ Master trained by Raven Keys ...
(Date:3/24/2017)... ... March 24, 2017 , ... “The Communion of Saints: A ... God in congregations across the United States. “The Communion of Saints” is ... who has served congregations in seven states throughout his long career of devotion ...
(Date:3/23/2017)... ... March 23, 2017 , ... The physicians of KSF Orthopaedic ... greater Houston Area. The new location is located at 2255 E. Mossy Oaks Rd., ... Village. This newest location will provide patients living in the north Houston area (The ...
Breaking Medicine News(10 mins):
(Date:3/23/2017)... Research and Markets has announced the addition ... Replacement Procedure By Technique, Repair Procedure By Technique, By Region, By ... ... forecasted to grow at a CAGR of 13.35% during 2016-2021 ... rising aging population, growth in population with heart disease and rising ...
(Date:3/23/2017)... , March 23, 2017 ... report created through extensive primary research (inputs from ... report aims to present the analysis of global ... Procedure (Replacement and Repair); Replacement Procedure By Technique ... By Technique (Surgical Devices, Balloon Valvuloplasty, Transcatheter Mitral ...
(Date:3/23/2017)... 23, 2017 As a result of ... the prevalence of allergic diseases, cutting edge developments ... revolutionising the ways in which pharmaceutical and biotech ... promises to be both a high quality meeting ... interest groups, immunologists, research scholars and doctors. The ...
Breaking Medicine Technology: