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Bayer Healthcare and WomenHeart Launch Strong @Heart Campaign
Date:2/2/2009

on, healthy lifestyle and a simple aspirin probably saved my life."

"One in three women in this country has some form of cardiovascular disease. The fact that disparities in treatment persist should concern us all," says Kathy Berra, MSN, ANP, member of the WomenHeart scientific advisory council and clinician at Cardiovascular Medicine and Coronary Interventions in Redwood City, California and the Stanford Prevention Research Center. "Strong @Heart informs and inspires women to optimize their heart health through cost-effective risk-reduction strategies like doctor-recommended aspirin for those at increased risk of cardiovascular events, improved exercise and optimal physician/patient interaction. Smoking cessation and intensive control of blood pressure, blood cholesterol and diabetes are also key strategies to reduce heart attack risk."

Today, aspirin is a critical part of Sandra's prevention plan and she never leaves home without it. She even came up with a creative way to conveniently keep aspirin on hand at all times -- an aspirin holder that she ties to her running sneaker. It provides the bit of extra security she needs in the event she has a heart attack away from home.

Inspired by Sandra's story, WomenHeart, together with the Bayer Aspirin Brand, have replicated Sandra's aspirin holder and are making it available free to the public -- the Strong @Heart HeartSAFE. The HeartSAFE can easily be attached to a key chain or purse and should be used as directed by a doctor by anyone experiencing a suspected heart attack.

People can receive a HeartSAFE by becoming a fan of the WomenHeart Strong @Heart page on Facebook.com where they can connect with an online community of women who have a dedicated interest in cardiovascular health and receive periodic news updates, information from experts and
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SOURCE WomenHeart
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