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Bayer Diabetes Care Partners with Nick Jonas to Encourage Young People to Proactively Manage Their Diabetes
Date:8/6/2008

For Nick, a Simple Win is about making other kids with diabetes feel like they can live their dreams and have a positive outlook.

"Nick is a deeply passionate role model for young people with diabetes and their families, and Bayer shares in his dedication," said Sandra Peterson, President of Bayer Diabetes Care. "Bayer believes Nick can play a significant role in encouraging all people with diabetes, no matter how young or old, to be proactive in managing their diabetes to live their lives to the fullest."

Through the partnership, young people with diabetes and their families can log on to http://www.NicksSimpleWins.com, where they can check out more about Nick's personal experiences. Nick will be blogging about his latest activities, giving updates on chances to meet him in person and sharing ideas on how to achieve Simple Wins. Also available to download is "A Little Bit Longer," a new single released yesterday and the title track to the Jonas Brothers' upcoming album. Nick wrote this song when he was having a particularly hard day managing his diabetes and feels supported when his fans sing along to the lyrics.

"I'm so proud of Nick's incredibly positive attitude and his sense of responsibility to give back to other people with diabetes," said Nick's mom, Denise Jonas. She plans to be involved in the program, working with her family to help provide information and encouragement to other families living with diabetes.

Diabetes is a disease where the body doesn't produce or properly use insulin. Insulin is the hormone that converts sugar, starches and other food into the energy needed to live. According to the Centers for Disease Control, diabetes is one of the most common chronic diseases among children in the United States. About 150,000 young people under 18 years of age have diabetes.

Type 1 diabetes, also called juvenile diabetes, is usually diagnosed in children and
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SOURCE Bayer Diabetes Care
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