Changes Align with Company's Global Philanthropy
PITTSBURGH, Jan. 10 /PRNewswire-USNewswire/ -- Bayer Corporation announced today it has changed the name of its corporate philanthropic arm to Bayer USA Foundation (from Bayer Foundation) and, under the new name, refocused one of the Foundation's four strategic giving areas, while maintaining the other three.
Bayer USA Foundation is one of three global foundations in Bayer's corporate social responsibility (CSR) portfolio. The rebranding and refocusing of Bayer USA Foundation is part of the company's overall strategic alignment of its global philanthropic operations.
While focusing the activities within the global CSR concept of Bayer, the mission of the Bayer USA Foundation will essentially stay the same. Bayer USA Foundation will continue to support programs that enhance the quality of life; provide unique and enriching opportunities that connect diverse groups; and ensure preparedness for tomorrow's leaders -- thereby, resulting in sustainable partnerships that continually improve communities in which Bayer employees live and work, as well as society, at large.
Bayer USA Foundation's four giving areas include Arts and Culture; Education and Workforce Development; Environment and Sustainability; and Health and Human Services. The new category, Environment and Sustainability, replaces Civic and Social Service programs, which will now be incorporated into the Health and Human Services sector.
"Bayer has long had an overarching tradition of corporate social
responsibility which we demonstrate in myriad ways, including our
philanthropic activities. The evolution of the Bayer USA Foundation is part
of a tradition begun in the early 20th Century with the establishment of
our first foundation which was aimed at promoting foreign studies by
medical students. Today, our commitment to health care, education and the
arts remains firm, while the area of environment and sustain
|SOURCE Bayer USA Foundation|
Copyright©2008 PR Newswire.
All rights reserved