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Bayard Advertising Appointed by Hospital Corporation of America (HCA) West Florida Division for Recruitment Advertising and Employment Branding
Date:8/19/2009

NEW YORK, Aug. 19 /PRNewswire/ -- Bayard Advertising Agency, Inc., an integrated branding and communications agency serving B2B and B2C clients in a broad array of industries, announces its selection as Recruitment Agency Of Record by Hospital Corporation of America (HCA) West Florida Division.

"Bayard brings a reputation for being innovative, creative and forward-thinking," notes Jennifer Berres, VP Human Resources for HCA West Florida Division. "We are looking forward to the success that our new partnership will achieve."

"All of us at Bayard are truly humbled by HCA West Florida Division's selection of our agency," says Louis Naviasky, Bayard's Chief Operating Officer. "With the projected scarcities of healthcare talent over the next few years, the use of new and progressive tactics for talent acquisition is mission critical. The fact that HCA West Florida Division values Bayard's sourcing approach really means a lot to us."

About Hospital Corporation of America (HCA)

HCA West Florida is a comprehensive network of hospitals, outpatient surgery and diagnostic imaging facilities, and a complete continuum of specialized health programs and services that meet the healthcare needs of residents and businesses in West and Central Florida communities.

HCA West Florida's parent company, HCA, is the nation's leading provider of healthcare services. With a focus on quality, 14 facilities in HCA West Florida have achieved Chest Pain Center status, 13 are Certified by the Joint Commission as Primary Stroke Centers and five are accredited Cancer Centers by the American College of Surgeons Committee on Cancer. All of these represent the gold standard of care today, and were awarded by independent accrediting organizations.

About Bayard Advertising

Bayard Advertising is an integrated branding and communications agency that serves B2B and B2C clients in a broad array of industries. Bayard's online and offline solutions drive results for: educational enrollment; web engagement; real estate, public and private sector recruitment for healthcare, transportation, pharmaceutical and many other verticals. For more information about Bayard Advertising, please visit www.bayardad.com or contact Louis Naviasky, Chief Operating Officer, at 212.228.9400 x 300 or by email at louisn@bayardad.com.


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SOURCE Bayard Advertising Agency, Inc.
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