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Bay Valley's French Style Dressing Demonstrates Z Trim's Value to Private Label and Store Brands
Date:2/11/2009

MUNDELEIN, Ill., Feb. 11 /PRNewswire-FirstCall/ -- Z Trim Holdings (OTC Bulletin Board: ZTHO), manufacturer of healthy multi-functional food ingredients, announced today that Bay Valley's E.D. Smith "Garden Goodness" French Style Dressing is made with Z Trim, listed as "corn fiber" on the ingredient panel.

E.D. Smith, a division of Bay Valley Foods, inc., is committed to being the #1 store brand supplier of pourable dressings in North America. They offer the most extensive line in the industry with over a 1000 varieties including over 500 custom formulations. Parent company Tree House Foods had racked up over $120 million in consumer and foodservice sales of salad dressing alone by the end of the 3rd quarter of 2008.

Eric Esterline, Director of Product Development for Bay Valley Foods and their E.D. Smith Division, uses Z Trim to meet both a fiscal and a formulary challenge, controlling his costs while responding to the demand for quality and nutrition from the expanding demographic of value-minded consumers.

"We replaced 50% of the oil in our French Dressing with Z-Trim corn fiber," he said. "We saved on cost while giving our customers a healthier, great tasting dressing ... a win-win!"

With the private label and store brand shares of total sales in some grocery stores approaching 30%(1), up from an industry average of 16% in 2005(2), the market for this segment has approximately doubled in less than 5 years.

Z Trim is now being used by manufacturers, restaurants, schools, and consumers on 6 continents to replace as much as 80% of the fat and calories, as well as offering innovative alternatives in terms of pricing and functionality, to gums, modified starches and phosphates in foods without changing taste, texture, appearance or digestive properties in the doughs, fillings and icings of baked goods, dairy products, extruded snacks, desserts, sauces, dressings, processed meats and many other foods.

"We've been watching the private label and store brand trends pretty closely over the past year and have incorporated it into our market targeting," said Steve Cohen, CEO of Z Trim Holdings. "Z Trim's value proposition of expanding its manufacturing customers' margins, while maintaining or improving textural integrity and improving nutritional profiles is a perfect match with this sector," he added.

ABOUT Z TRIM(R)

Z Trim Holdings, Incorporated, http://www.ztrim.com, partners with the food industry in the deployment of solutions and technologies built around cutting edge dietary fibers, blends and custom emulsions. Innovation for health and wellness is built into our business model with components of capital value added, process value added, product value added, market value added, and R&D value added.

Z Trim and Z Trim/NanoGum(TM) Blends are natural, functional food ingredients emulsifiers and stabilizers made from the hulls of either corn OR oat. Z Trim is versatile and can serve as a fat replacement, thickening agent or emulsifier with texturization, binding, shaping, suspension, water control and pH balance attributes. Z Trim represents a natural and frequently cost competitive alternative or complement to many of the oils, gums and starches it can replace. Because Z Trim is non-caloric dietary fiber, replacement of added fats with Z Trim can achieve up to 80% calorie reduction in many foods without negatively affecting taste or texture, and can substantially reduce harmful trans and saturated fats found in many foods. Z Trim has wide application in dairy products, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods.

Forward-Looking Statements and Risk Factors

Certain statements in this press release are "forward.looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward.looking statements. Other factors, which could materially affect such forward.looking statements, can be found in our filings with the Securities and Exchange Commission at http://www.sec.gov, including risk factors relating to our history of operating losses, that our auditors have expressed substantial doubt regarding our ability to continue as a going concern, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward.looking statements and are cautioned not to place undue reliance on such forward.looking statements. The forward.looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward.looking statements to reflect subsequent events or circumstances.

(1) http://seekingalpha.com/article/106967-private-label-food-will- likely-be-king-for-2009

    (2) http://us.acnielsen.com/pubs/2005_q4_ci_privatelabel.shtml

     Contacts:

     Phil Versten (Media)
     (847) 549-6002
     mediarelations@ztrim.com

     Angela Strickland (Investors)
     (847) 549-6002
     ir@ztrim.com

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SOURCE Z Trim Holdings
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