Baxa campaigns awarded 2009 Business Marketing Association Gold Key Awards for Best Strategy and Best Integrated Campaign.
ENGLEWOOD, Colo., April 27 /PRNewswire/ -- Baxa Corporation, a Denver-based manufacturer of software and devices for healthcare systems, has won two Business Marketing Association Gold Key Awards for 2009. The awards - both silvers - were awarded under Product Literature for the Baxa corporate capability brochure and Web Sites/Search Engine Marketing for its in-house produced STAR Center Web site. The 2009 Gold Key Awards featured more than 50 awards from the 43 award categories, as well as five Best of Show.
The BMA Gold Key Awards are one of Colorado's most highly acclaimed marketing competitions, with entries reviewed by a panel of six independent judges from across the US. Winners were honored during a ceremony held on April 24th at The Curtis Ballroom of Comedy Works South in Greenwood Village.
The strategy for the award-winning Baxa Web site focused on the design and implementation of a straightforward user-centric tool for the STAR Center training facility that could easily disseminate large amounts of information without overwhelming the user. According to Eric Brettillo, Director of Baxa Creative Services, "The addition of enhanced interactive elements and unique, downloadable content to the site served to not only inform users, but increase the duration of their time using the site and encourage repeat visits." Following the launch of the revised site, class maximums were increased to accommodate additional demand, and courses were filled to capacity for the remainder of 2008.
The second award winner was developed for use in high-level relationship building among investors and business partners. Created in partnership with Burns Marketing, the corporate brochure is used for public relations and recruiting efforts, in addition to positi
|SOURCE Baxa Corporation|
Copyright©2009 PR Newswire.
All rights reserved