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Baxa Corporation Launches 'Culture of Safety' Facebook Page
Date:8/10/2009

ENGLEWOOD, Colo., Aug. 10 /PRNewswire/ -- Baxa, a leading developer of technology for the safe handling, packaging and administration of fluid medications, announces the launch of a new Facebook Page designed to influence a change in patient and medication safety practices. The Culture of Safety Page, sponsored by Baxa Corporation encourages pharmacy and nursing professionals to share experiences, insights and ideas for improving their profession and creating solutions that interject safety into the healthcare process. The site also serves as a portal for Web sites and resources related to establishing a cultural awareness around patient safety within specific health systems.

"We believe that healthcare safety and quality is not a one-time event; it is a fundamental shift in attitude. Our Culture of Safety program supports this reform by giving healthcare practitioners the tools they need to be champions of this change," states Marian Robinson, VP, Marketing.

Businesses and brands can create a Facebook Page to share information, interact with fans and create a highly engaging, optimized presence in social media. Reports show that an overwhelming majority of Americans, up to 93%, say that companies should have a social media presence. Baxa has adopted Facebook, the most-visited social networking site on the Internet, for its ease of use and functionality to facilitate discussions and meet marketing objectives.

One of the components of the Campaign Page are free case study offerings, detailing customers' experiences in helping their facilities avoid medication errors and have positive patient outcomes. By directly engaging with customers, partners, vendors and fellow healthcare professionals, Baxa is building provider trust and making a difference in patient safety, with the aim of decreasing preventable medical mistake deaths from 99,000 per year.(1)


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