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Baxa Corporation Gets Social With Facebook and LinkedIn
Date:4/6/2009

Colorado Medical Device Company invites customers to just 'have fun' and use social media tools to connect and share experiences.

ENGLEWOOD, Colo., April 6 /PRNewswire/ -- Baxa Corporation, a leading developer of technology for the safe handling, packaging and administration of fluid medications, has joined the social media craze by hosting both a corporate Facebook page and a LinkedIn Business Group. More and more healthcare facilities, medical device companies and hospitals are using social media as a powerful tool to interact with their customers on a more personal level - complementing their more formal Web site content.

"Baxa Corporation is a company on the leading edge of health-system technology and innovation. Utilizing tools like Facebook and LinkedIn as marketing media for the company furthers our brand position to social media users who are technologically savvy and forward-thinking," states Marian Robinson, VP, Marketing.

Social media is one of the world's fastest growing marketing tools. Reports show that more than two-thirds of online adult Americans are engaging in blogs, communities or social networks. Baxa selected Facebook because research indicates that visitors to social networking sites and communities have increased brand loyalty and purchase five times as often as average users. Facebook and LinkedIn also provide the business with strong detailed data and valuable metrics. This data includes demographics, performance, activity and trends to find out who is engaging with the business and how.

Social media has radically changed the way people communicate. Users of social media are free to create and share all types of content with customers, partners, vendors and fellow bloggers. For the corporate world, this freedom can mean loss of control for messaging and brand reputation but this can be extremely positive. Baxa Corporation has built its business on listenin
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SOURCE Baxa Corporation
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