Navigation Links
Bausch & Lomb's Crystalens to be Featured in Florida Advertising Campaign.
Date:2/4/2009

Florida's Baby Boomers and Seniors Are Target Audiences for Unique Vision Correction Product

ALISO VIEJO, Calif., Feb. 4 /PRNewswire/ -- Bausch & Lomb, the global eye health company, announced today that a new advertising campaign has been launched in six Florida markets that will educate baby boomers and seniors about Crystalens(R), the nation's only FDA-approved accommodating intraocular lens (IOL).

Crystalens, which is a product of Bausch & Lomb, is the only FDA approved accommodating intraocular lens. Unlike the standard cataract replacement lenses, Crystalens not only eliminates the patient's cataract but also gives the patient full range of vision so that the patient can see near, far and everything in between. Many Crystalens patients hardly ever need their glasses or contacts again.

"This direct to consumer advertising campaign is showing great results in helping the +50 consumer understand that they can do something about their cataracts and their glasses with one surgery. The advertising encourages patients to talk to their ophthalmologist about whether they are candidates for Crystalens or to visit the Crystalens website (www.crystalens.com) to learn more about this exciting vision correction alternative," said Amy Jacobs, Director of Global Marketing for the Crystalens.

The advertising campaign will run in key Florida markets including Fort Myers/Naples, Jacksonville, Miami/Ft. Lauderdale, Tallahassee, Tampa/St. Petersburg and West Palm Beach. The campaign will use local television, radio and newspaper to target consumers who are 50 years old and older who are still major users of traditional mass media.

The advertising campaign, which has resumed its run in Dallas, Raleigh-Durham, North Carolina and St. Louis, generated a ten fold increase in traffic to the website, resulting in increased sales for Crystalens.

"We are very pleased that our company has invested in this direct to consumer campaign. Bad vision doesn't have to be part of getting older. The Crystalens allows cataract patients the opportunity not just to fix their eyesight, but to make it better," added Bausch & Lomb's Jacobs.

There are 3 million cataract surgeries every year. A cataract is a clouding on the normally clear lens in your eye. When it forms, the natural lens in the eye is replaced by an intraocular lens. The Crystalens not only fixes the patient's cataract, but it helps improve the patient's full range of vision.

Advertising research indicated that only a small fraction of people realize that not all intraocular lenses are the same. The research also indicated that a number of patients are willing to pay a little extra money in order to get the best vision.

"If you are planning to have cataract surgery, you should know about Crystalens. The advertising is designed to let Floridians know that they have a choice in vision correction that can help them improve their full range of vision," said Bausch & Lomb's Jacobs.

For more information about the Crystalens HD, go to www.crystalens.com or call toll free at 1-877-SEE BETTER.

About Bausch & Lomb

Bausch & Lomb is the eye health company dedicated to perfecting vision and enhancing life for people around the world. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch & Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs approximately 13,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com.


'/>"/>
SOURCE Bausch & Lomb
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Bausch & Lomb Names Peter Valenti, III, as President, North America, Vision Care
2. Crystalens HD(TM) Receives FDA Approval
3. AMDL Chairman & CEO Mr. Douglas MacLellan Featured on Fox Business News Monday February 2, 2009
4. Houstons NuPhysicia LLC has Remote Medical Technologies and Services Featured on CNN Health Report
5. Judges, Doctors Featured at Mealeys Asbestos Conference in March
6. Benefits of a Lifeclinic LC300 Automated Blood Pressure Monitor Recently Featured on Daytime Medical Talk Show
7. Twenty New Abstracts on Oral Xeloda(R) (capecitabine) Featured at the 31st San Antonio Breast Cancer Symposium
8. Posit Science Featured in Canadian Documentary on the Brain
9. Posit Science Featured in New PBS Documentary
10. Clarinol(TM) CLA and Puregels(R) Featured on Hit Television Show Living in Style
11. National Hemophilia Foundations (NHF) CEO Featured in Black Enterprise Magazine
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/5/2016)... ... February 05, 2016 , ... Today, the Whole-Food Warrior TV show, ... much-anticipated feature with author Jahnavi Foster, specialist in healthy vegetarian cuisine, will stream on ... week, on his weekly Whole-Food Warrior TV show, Frank Davis highlights Whole-Food Warriors - ...
(Date:2/5/2016)... New York, New York (PRWEB) , ... February 05, 2016 , ... ... your life? The answer may be at the tips of your toes. Foot massage, ... benefits as well as pure comfort and relaxation. The American Board of Multiple ...
(Date:2/5/2016)... ... February 05, 2016 , ... In the fourth quarter of ... at the La Valencia Hotel in San Diego, California to discuss changes in ... year’s most outstanding franchise, walking away with the coveted David Wright Award of ...
(Date:2/5/2016)... ... 2016 , ... Pivot Point Consulting, a leading national Healthcare ... Services for HIT Implementation Support & Staffing report with an outstanding score of ... healthcare executives, managers and clinicians representing over 4,500 hospitals and 2,500 clinics. , ...
(Date:2/5/2016)... ... , ... Colorize is a web theme package created exclusively for ... Colorize's dynamic moving camera. Colorize is perfect for personal and web related videos and ... 1 to 5 focus points per scene, stage floor scene presets that are great ...
Breaking Medicine News(10 mins):
(Date:2/4/2016)... Feb. 4, 2016  SciClone Pharmaceuticals, Inc. (NASDAQ: ... has entered into a settlement agreement with the ... resolving the SEC,s investigation into possible violations of ... terms of the settlement agreement, SciClone has agreed ... disgorgement, pre-judgment interest and a penalty.  This payment ...
(Date:2/4/2016)... -- Frontier Pharma: Chronic Obstructive Pulmonary Disease (COPD) ... Chronic Obstructive Pulmonary Disease (COPD) is a ... airways and lungs. Persistent breathing difficulties and repeated ... of the leading causes of morbidity and the ... is linked to cumulative exposure to risk factors, ...
(Date:2/4/2016)... ALBANY, N.Y. , Feb. 4, 2016  AMRI (NASDAQ: ... Vice President of Pfizer Inc. and President of Pfizer Global ... effective as of February 4, 2016. In addition, the Company ... member of the audit committee since 2010, has retired from ... time and attention to his other business ventures.  ...
Breaking Medicine Technology: