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Bausch & Lomb's Crystalens(R) to be Featured in Direct-to-Consumer Advertising
Date:9/14/2009

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"We are very pleased that our company has continued to invest in this direct-to-consumer campaign. Bad vision doesn't have to be part of getting older. The Crystalens allows cataract patients the opportunity not just to fix their eyesight, but to make it better," added Ms. Jacobs.

There are 3 million cataract surgeries every year. A cataract is a clouding on the normally clear lens in your eye. When it forms, the natural lens in the eye is replaced by an intraocular lens. The Crystalens is an intraocular lens that is designed not only to fix the patient's cataract, but to help improve the patient's full range of vision.

Advertising research indicated that only a small fraction of people considering cataract surgery realize that not all intraocular lenses are the same. The research also indicated that a number of patients are willing to pay a little extra money in order to get the best vision.

"Our objective is to inform the baby boomer and the senior that if they are planning to have cataract surgery, they should consider Crystalens because it provides the patient the opportunity to improve their full range of vision," said Ms. Jacobs.

For more information about the Crystalens HD, go to www.crystalens.com or call toll free at 1-877-SEE BETTER.

About Bausch & Lomb

Bausch & Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch & Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are availa
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SOURCE Bausch & Lomb
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