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Bausch & Lomb Vision Care Strengthens Its Commitment to ReNu(R) Brand and the Eye Care Community
Date:6/26/2009

nd from the very beginning."

Proven to help provide gentle lens care for soft contact lenses, ReNu(R) Sensitive Eyes(R) features fewer ingredients and is intended to provide gentle cleaning without sacrificing performance and a high level of disinfection for healthy lens wear. It is specifically formulated to gently draw teardrops to the lenses and create a moisturizing comfort that results in less burning, stinging and irritation for the wearer. The suggested rub regimen also helps to remove potentially irritating particles.

To support the rebranding of the Sensitive Eyes(R) solution, Bausch & Lomb will be launching a fully integrated consumer campaign, which includes the www.renu.com Web site, a national FSI, in-store shelf talkers and banners, and an online advertising and keyword search campaign.

About Bausch & Lomb

Bausch & Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch & Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com.

ReNu, MultiPlus, Fresh Lens Comfort and Sensitive Eyes are registered trademarks of Bausch & Lomb Incorporated.

(R)/(TM) denote trademarks of Bausch & Lomb Incorporated.


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SOURCE Bausch & Lomb
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