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Bausch & Lomb Survey Shows People with Astigmatism Unaware of Contact Lens Options
Date:2/24/2009

ROCHESTER, N.Y., Feb. 24 /PRNewswire/ -- A recent survey conducted by Decision Analyst (an independent research firm in Arlington, Texas) and sponsored by Bausch & Lomb revealed that 4 out of 10 consumers incorrectly believe that their astigmatism prevents them from wearing contact lenses.

A total of 3,287 individuals with astigmatism were surveyed. Two-thirds of those who have never worn contact lenses and nearly half of those who have worn contact lenses in the past would be highly motivated to wear contact lenses if they were available to correct astigmatism.

Astigmatism, like nearsightedness and farsightedness, is a common cause for vision correction. Differences in power in more than one meridian of the eye causes images to be out of focus on the back of the eye. Previous studies estimate that as many as 45 percent of those who desire to wear contact lenses have astigmatism.

"Even though soft contact lenses that correct for astigmatism have been available for nearly 30 years, significant advancements in lens comfort, vision, and wearing schedules have been made in the last decade. Contact lenses are a great corrective option for many individuals with astigmatism. Having the freedom from glasses, even if just occasionally, is something most everyone desires. Ask your eye care practitioner if contact lenses are a good option for you," says Carla Mack, O.D., F.A.A.O, director, Global Medical Affairs, Vision Care.

The Bausch & Lomb family of toric lenses -- PureVision(R) Toric and SofLens(R) Toric contact lenses -- deliver excellent vision and utilize the world's number-one-selling toric design. To find out more, please visit www.bausch.com.

About Bausch & Lomb

Bausch & Lomb is the eye health company dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best known and most respected healthcare brands in the world. Founded in 1853, the Company is headquartered in Rochester, N.Y. Its products are available in more than 100 countries. More information about the company can be found at www.bausch.com.

PureVision, SofLens and Lo-Torque are registered trademarks of Bausch & Lomb Incorporated.

(C) Bausch & Lomb Incorporated.


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SOURCE Bausch & Lomb
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