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Bausch & Lomb Launches Multi-Tiered U.S. Consumer Education Initiative to Raise Awareness of Presbyopia
Date:3/12/2009

yndicated programs such as Oprah, Ellen, The Martha Stewart Show, Live With Regis and Kelly, and The View.
  • The TV campaign will be backed by an integrated online awareness building campaign, with a variety of placements on sites such as HGTV, Food Network, Oprah, Real Age, and Rachael Ray.
  • All of the advertising is scheduled to run throughout 2009.
  • Website

    • At www.goodbyereaders.com, which launched this month, consumers can find information about presbyopia and multifocal contact lenses.
    • Bausch & Lomb's new online lens demonstration provides consumers with a visual illustration of how the Bausch & Lomb Multi-Focal lens design works. Consumers can see how their eyes adjust to near, intermediate, and far distances using the gradual transition of their Multi-Focal contact lenses.
    • Consumers can find a local doctor, if they don't already have one, by using the new doctor locator, as well as download a free trial certificate.

    Consumer Promotion

    • To increase consumer engagement and awareness, an online promotion entitled, "See a New You" will launch on www.goodbyereaders.com on March 23rd, highlighting the fashion and lifestyle benefits of multi-focal contact lenses.
    • Users can take fashion and style quizzes, as well enter to win a personal lifestyle makeover and a year's supply of Bausch & Lomb Multi-Focal contact lenses.

    With an innovative optical design, Bausch & Lomb PureVision(R) Multi-Focal contact lenses are designed to allow users to see clearly at all distances -- near, far, and everywhere in-between. Bausch & Lomb's PureVi
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    SOURCE Bausch & Lomb
    Copyright©2009 PR Newswire.
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