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Bausch & Lomb Kicks Off U.S. Consumer Online Marketing Campaign for SofLens(R) Daily Disposable Contact Lenses
Date:6/26/2009

ive demonstration, site visitors also have the ability to discover for themselves how the High Definition(TM) Optics in SofLens daily disposable lenses help reduce the appearance of blurriness, halos and glare. Additionally, the online "doctor locator" function offers people who enter their zip code an easy way to find eye care professionals in their area, if they don't already have one.

In addition to High Definition(TM) Optics, SofLens daily disposable contact lenses also feature a unique thin lens design and an innovative, slow-release moisture formula that works with the eye's natural tears to create a cushion of moisture that lasts throughout the day. Additionally, consumers rate SofLens daily disposables higher for end-of-day comfort compared to the leading daily disposable lens, making them an ideal choice for those with sensitive eyes.

For more information, please visit www.soflens.com.

About Bausch & Lomb

Bausch & Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch & Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com.

(R)/TM denote trademarks of Bausch & Lomb Incorporated.


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