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Bausch & Lomb Announces New Center for Patient Insights
Date:6/26/2009

Unique Initiative Delivers Industry Trends, News and Insights to Eye Care Practitioners Nationwide

ROCHESTER, N.Y., June 26 /PRNewswire/ -- Bausch & Lomb announces the launch of the Center for Patient Insights - a first-of-its-kind initiative that strives to increase access to unbiased industry information, trends, market research, and insights for eye care professionals across the U.S. The Center for Patient Insights' main goal is to deliver news and insights that help eye care professionals better understand their patients, their industry and the information and opportunities available to them.

"Eye care professionals across the country have consistently communicated to us that one of their key needs and wants is to continue raising their understanding of how to increase patient loyalty and satisfaction," says Steven Robins, president, North America, Vision Care. "With the new Center for Patient Insights, Bausch & Lomb is able to offer eye care practitioners a source of aggregated and unbiased industry news and research that will help them grow their knowledge base, practice and patient satisfaction and loyalty."

The Center for Patient Insights is specifically designed to be an accessible, simple and efficient source of easy and quick-to-read newsworthy information. The Center will utilize a variety of channels to publish timely, relevant and comprehensive data gathered from patient and consumer research commissioned by Bausch & Lomb and nationally recognized data providers such as HPR and Gallup.

"With the Center for Patient Insights, Bausch & Lomb has created a great opportunity for eye care practitioners to access and reference the market information needed to make informed decisions for their practices and their patients," says Walt West, M.D., chief optometric editor, Optometric Management Magazine.

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SOURCE Bausch & Lomb
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