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Batman Takes on Gotham City With a Little Help From Milk
Date:5/28/2008

Body by Milk Campaign Gives One Lucky Teen the Chance to be drawn into a

Batman comic book

WASHINGTON, May 28 /PRNewswire/ -- Billionaire by day, Caped Crusader by night; living a dual life is no easy task. Along with exercise and eating right, Batman knows drinking milk helps him refuel and stay in top shape after a night spent defeating Gotham City's most evil villains.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080528/AQW526)

Wearing the famous milk 'stache for a second time, Batman from The Dark Knight is the latest hero to support the "Body by Milk" campaign, created to encourage teens to drink three glasses of lowfat or fat free milk everyday, eat right and be active to stay lean and healthy.

Batman's ad copy reads: "Others reload. Batman refuels. Research suggests that milk's unique mix of nutrients can help athletes recover after exercise. And its protein can help build muscle. So train hard and drink lowfat or fat free milk, because the Batmobile isn't the only thing that needs to refuel." The ad launches on June 1.

The Body by Milk Campaign and DC Comics wants to give one lucky teen a once-in-a-lifetime opportunity to be drawn into a Batman comic book. Head to http://www.bodybymilk.com and enter the Batman Refuels Sweepstakes for a chance to be immortalized in the famed hero's comic book. One grand prize winner will have his or her likeness drawn into a Batman comic. Fifteen additional fans will win a special Batman prize from Mattel(TM).

Check out Batman's new Body By Milk ad, watch The Dark Knight trailers, grab the new Body by Milk "widget," and enjoy other cool content like exclusive behind-the-scenes videos from Milk Mustache celebrity ad shoots at http://www.bodybymilk.com! The Dark Knight hits theaters nationwide beginning July 18.

About Body By Milk

Body By Milk is part of the National Milk Mustache "got milk?" Campaign, a multi-faceted education program focused on the health benefits of milk. The campaign is managed by the Milk Processor Education Program (MilkPEP) in Washington, D.C., which is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The tagline "got milk?"(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

About DC Comics

DC Comics, a Warner Bros. Entertainment Company, is the largest English-language publisher of comics in the world and home to such iconic characters as Superman, Batman, Wonder Woman and the Sandman. These DC Super Heroes and others have starred in comic books, movies, television series (both animated and live-action) and cyberspace, thrilling audiences of all ages for generations. DC Comics' Web site is located at http://www.dccomics.com.

BATMAN and all related characters and elements are trademarks of and (C) DC Comics.


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SOURCE Milk Processor Education Program
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