Navigation Links
Baskin-Robbins Helps Kick-Start New Year's Resolutions With New Better-For-You BRight Choices(TM) Treats

CANTON, Mass., Jan. 8 /PRNewswire/ -- Baskin-Robbins, America's favorite neighborhood ice cream shop, is ringing in the New Year with an expanded line-up of BRight Choices(TM) treats. BRight Choices are better-for-you light ice cream options including fat free, dairy free, no sugar added and light ice cream. Just in time for New Year's resolutions, BRight Choices flavors have all the great taste and quality customers expect from Baskin-Robbins but with less guilt. The new BRight Choices flavors include Premium Churned Reduced Fat No Sugar Added Mocha Blackberry Chip ice cream, Premium Churned Light Dulce de Leche ice cream, and Vanilla Pomegranate Parfait frozen yogurt.

(Photo: )

For ice cream lovers who are looking for Baskin-Robbins quality and flavor with less fat and fewer calories, the new BRight Choices offerings are the perfect treat, ranging from 80 to 140 calories per 2.5 ounce scoop. Baskin-Robbins is kicking off a satisfying start to 2010 with its new reduced-fat, premium churned ice cream flavors and fruit-based frozen yogurt options.

"Baskin-Robbins continues to provide ice cream variety with our delicious new BRight Choices flavors," said Srinivas Kumar, chief brand officer for Baskin-Robbins Worldwide. "Our expanded better-for-you menu is great for customers looking for a lighter treat that has the quality they have come to expect from Baskin-Robbins."

New Year, New Deal

Now through April 4th, Baskin-Robbins is helping ice cream lovers enjoy even more flavor by offering an additional scoop of any of its BRight Choices or regular ice cream varieties for only 99 cents*. Baskin-Robbins is jumping into 2010 with this 99 cents sweet-treat offer, showing its appreciation for ice cream and frozen yogurt lovers everywhere.

BRight Choices - Look for the Star

Baskin-Robbins introduced its BRight Choices menu of better-for-you frozen treats in January 2009. Ice cream lovers can make their favorite sundaes and frozen beverages into lighter treats by using BRight Choices flavor options. All BRight Choices offerings are indicated by a special pink star decal on the ice cream flavor strips in stores. BRight Choices flavors are available year-round in the dipping cabinet. Additional new BRight Choices flavors will be introduced throughout the year.

Premium Churned Light Ice Cream - 50 percent less fat and 20 percent fewer calories than Baskin-Robbins regular ice cream

  • NEW Dulce de Leche: Light Dulce de Leche ice cream swirled with a dulce de leche ribbon, 140 calories and 4.5 grams of fat in a 2.5 ounce scoop
  • Vanilla**: Light Vanilla flavored ice cream made with fresh cream and real vanilla, 130 calories and 4.5 grams of fat in a 2.5 ounce scoop
  • Milk Chocolate**: Rich and creamy light Milk Chocolate ice cream, 130 calories and 4.5 grams of fat in a 2.5 ounce scoop

Premium Churned Reduced Fat No Sugar Added Ice Cream - 25 percent less fat than Baskin-Robbins regular ice cream

  • NEW Mocha Blackberry Chip: Reduced fat Coffee ice cream with bittersweet chocolate chips and a raspberry ribbon, 120 calories and 6 grams of fat in a 2.5 ounce scoop

Frozen Yogurt - made with live and active cultures

  • NEW Vanilla Pomegranate Parfait: Creamy Vanilla frozen yogurt swirled with a pomegranate ribbon and yogurt covered granola pieces (6 % yogurt made with live and active cultures) 150 calories and 5 grams of fat in a 2.5 ounce scoop
  • Vanilla: Creamy fat free Vanilla frozen yogurt, made with live and active cultures, 90 calories and 0 grams of fat in a 2.5 ounce scoop

* Additional 99-cent scoop offer only valid for 4 oz scoops of BRight Choices or regular ice cream. Offer available while supplies last at participating Baskin-Robbins locations.

** Flavors available at participating Baskin-Robbins locations.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 30th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 5,800 retail shops in more than 30 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further information, visit

SOURCE Baskin-Robbins



SOURCE Baskin-Robbins
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. Save-A-Tooth Helps Emergency Medical Technicians, Dentists and Other Health Care Professionals Save Beautiful Smiles
2. MyoD helps stem cells proliferate in response to muscle injury
3. Bariatric Advantage Helps Bariatric Patients to Remember Their Surgeons Nutritional Protocols!
4. Metabolife(R) Helps People Nationwide Start off the New Year Right as the Presenting Sponsor of the 2009 Brian Boitano Skating Spectacular
5. Placebo Effect Helps Some Psoriasis Patients
6. Narconon Helps Restore Honesty and Trust to Former Addicts
7. Flipping for Phonics(TM) Helps Spread Cheer To Military Families In Fisher Houses(R) This Holiday Season
8. Patent Granted on GenerOs EX, A Medical Device That Helps Bones Grow
9. Who Should Deliver Your Baby? New Tool Helps Expectant Parents Choose Their Health Care Provider
10. Bullfrog Spas Helps Critically Ill Children
11. New Website Helps Grocers Comply With COOL Laws
Post Your Comments:
(Date:10/10/2015)... ... October 10, 2015 , ... Isabel Healthcare will participate in the Cerner Health ... the release of the Institute of Medicine’s latest report “Improving Diagnosis in Healthcare”, Isabel ... that assist healthcare providers and consumers to potentially reduce the chance of error. The ...
(Date:10/9/2015)... ... 09, 2015 , ... Doctors on Liens has teamed up with ... highly needed medical care to personal injury victims. When personal injury victims suffer ... and treat the variety of conditions ailing them. With the addition of this ...
(Date:10/9/2015)... ... , ... For many, October is a month whose focus has long been ... a cure. At Beverly Hills Physicians in Southern California, it is also a time ... Campaign, Beverly Hills Physicians is encouraging patients and non-patients alike to donate their new ...
(Date:10/9/2015)... ... October 09, 2015 , ... "My spouse and I rely on canes ... against something," said an inventor from Buffalo, N.Y. "This is not only frustrating but ... The CANE REST enables a user to keep a cane upright while it’s not ...
(Date:10/9/2015)... Huntington Beach, CA (PRWEB) , ... October 09, ... ... Rassouli, is now offering a special promotion on Invisalign, the orthodontic system that ... many reasons. The aligners are almost invisible against the teeth, which allow patients ...
Breaking Medicine News(10 mins):
... ... Organizations Meet HIPAA Compliance Requirements and Automate Billing, Claims, Enrollment and Eligibility, ... (PRWEB) ... and interoperability solutions, announced today the launch of new products within its healthcare ...
... it take longer to get sick, study finds , MONDAY, ... variation appears to play a major role in slowing disease ... variation appear to take years longer to develop AIDS and ... on factors that vary across individuals that make a person ...
... , , HOOPS OF HOPE KIDS TO ... , HOOPS OF HOPE FOUNDER PLANS 12-CITY U.S. TOUR & ... YOUNG AUTHOR,S NEW BOOK "TAKE YOUR BEST SHOT" , SEATTLE, Nov. ... of HIV/AIDS, thousands nationwide will take part in Hoops of Hope ...
... , DALLAS, Nov. 23 The Beryl ... for the healthcare industry, has earned recognition as one of ... , the industry,s leading trade magazine. Beryl was ranked among ... business results, which enabled it to climb from twelfth place ...
... ... as Best New Technology Provider for its QlikView Business Intelligence Software , ... Radnor, PA ... company, today announced that it was recognized with the Healthcare IT Innovation™ Award ...
... , , MIAMI, ... distributor of Dr. Siegal,s COOKIE DIET® products and operator ... that all five flavors of Dr. Sanford Siegal,s ever-popular ... of Wal-Mart,s membership discount club, Sam,s Club. , "We,re ...
Cached Medicine News:
(Date:10/9/2015)... October 9, 2015 ... sich einer Kolonoskopie im Rahmen eines Screenings, ... Die NOCT-Studie bewertete auch die Compliance, Sicherheit, ... ® ) an erwachsenen Patienten vergleicht, ... Screenings, einer beobachtenden oder einer diagnostischen Kolonoskopie ...
(Date:10/9/2015)... -- --> --> ... of an Intellectual Property & Subsidiary Assignment and an Assignment & Assumption ... Corporation, related party, and a majority holder of 88% ... --> These agreements were executed as part of ... and Development components shall now be separate from the ...
(Date:10/9/2015)... India , October 9, 2015 ... --> The report ... market and overall status of the ... of guidance and direction for companies ... . ...
Breaking Medicine Technology:
... /PRNewswire-Asia-FirstCall/ -- Tianyin Pharmaceutical Co., Inc. (NYSE Amex: ... patented biopharmaceutical, modernized traditional Chinese medicine, branded generics and ... Shareholder Meeting to the 26th floor, Conference Room E ... (EDT). Shareholders will be admitted beginning at 9:30 am. ...
... 2011 Bacterin International Holdings, Inc. (NYSE Amex: ... that it has scheduled a conference call ... to discuss the Company,s financial results for its fourth ...   Bacterin International Holdings, Inc. intends to issue its earnings ...
Cached Medicine Technology:
Disposable tracheostomy care tray....
Disposable tracheostomy care tray....
... the Right Solution For Your Tracheostomy Care ... care tray features the latest components for ... infection control task. Designed by clinicians, these ... of each patient and caregiver. All of ...
... For Your Tracheostomy Care Needs, ,Each ... the latest components for efficient and convenient ... Designed by clinicians, these latex-free trays provide ... and caregiver. All of our trays also ...
Medicine Products: