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Baskin-Robbins Helps Kick-Start New Year's Resolutions With New Better-For-You BRight Choices(TM) Treats
Date:1/8/2010

CANTON, Mass., Jan. 8 /PRNewswire/ -- Baskin-Robbins, America's favorite neighborhood ice cream shop, is ringing in the New Year with an expanded line-up of BRight Choices(TM) treats. BRight Choices are better-for-you light ice cream options including fat free, dairy free, no sugar added and light ice cream. Just in time for New Year's resolutions, BRight Choices flavors have all the great taste and quality customers expect from Baskin-Robbins but with less guilt. The new BRight Choices flavors include Premium Churned Reduced Fat No Sugar Added Mocha Blackberry Chip ice cream, Premium Churned Light Dulce de Leche ice cream, and Vanilla Pomegranate Parfait frozen yogurt.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100108/NE34637 )

For ice cream lovers who are looking for Baskin-Robbins quality and flavor with less fat and fewer calories, the new BRight Choices offerings are the perfect treat, ranging from 80 to 140 calories per 2.5 ounce scoop. Baskin-Robbins is kicking off a satisfying start to 2010 with its new reduced-fat, premium churned ice cream flavors and fruit-based frozen yogurt options.

"Baskin-Robbins continues to provide ice cream variety with our delicious new BRight Choices flavors," said Srinivas Kumar, chief brand officer for Baskin-Robbins Worldwide. "Our expanded better-for-you menu is great for customers looking for a lighter treat that has the quality they have come to expect from Baskin-Robbins."

New Year, New Deal

Now through April 4th, Baskin-Robbins is helping ice cream lovers enjoy even more flavor by offering an additional scoop of any of its BRight Choices or regular ice cream varieties for only 99 cents*.
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SOURCE Baskin-Robbins
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