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Bashas' Supermarkets Launches New Eat Smart Program, Announces 'Healthy Kitchen Makeover' Contest
Date:1/16/2009

CHANDLER, Ariz., Jan. 16 /PRNewswire/ -- Every January, millions of Americans make a vow to eat healthier. For some, this New Year's resolution is a recurring one, as few are able to stick to a healthy eating plan. And how can you blame them? With fad diets, conflicting nutrition information, new food products and confusing food labels, it's becoming more difficult to determine the healthiest food options at the supermarket.

Shoppers looking for healthier food choices can now rely on Arizona's hometown grocer for help. This month, Bashas' Supermarkets will be the first grocery chain in the state to introduce a comprehensive nutrition program for customers. Bashas' new Eat Smart program consists of:

  • Colorful nutrition shelf tags in every aisle of the store that identify whether a food is a "healthier option," is "heart healthy," has "low sodium," is "calcium rich," has "reduced sugar" or is an "immune booster";
  • A free Eat Smart newsletter, featuring nutritional foods and recipes;
  • Free Eat Smart nutritional cards, with healthy eating tips and shopping lists;
  • Free monthly Eat Smart healthy shopping tours and special events at Bashas' stores, beginning in February; and
  • A year-long, designated Eat Smart end cap display in stores, featuring healthy products.

Led by Bashas' new in-house, registered dietician, Bashas' Eat Smart program was designed to make shopping for healthy foods easy. "We're ultimately taking the guesswork out of healthy eating," said Barbara Ruhs, Bashas' new registered dietician. "Whether you're watching your own waistline or are concerned about your kids' nutrition, this new program makes it easy to embark on a healthier lifestyle."
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