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Barilla(R) and Celebrity Fitness Coach Bob Greene Challenge Americans to Discover the Great Taste of Whole Grain
Date:7/7/2009

CHICAGO, July 7 /PRNewswire/ -- Finding a simple way to eat healthier without sacrificing taste just got easier. With the Barilla "That's Whole Grain?" Taste Challenge, pasta lovers are invited to discover the great taste of Barilla Whole Grain. From now until December 31, 2009, anyone who tries and is not completely satisfied with Barilla Whole Grain will receive a free box of their favorite regular Barilla pasta.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090707/NY41858-a)

(Logo:: http://www.newscom.com/cgi-bin/prnh/20090707/NY41858LOGO-b)

While the health benefits of whole grains have been widely documented, taste and texture often have been barriers to regular nutritious dining. In response, Barilla created its whole grain line of pasta -- a 51 percent whole wheat blend that provides three times the fiber of traditional pasta and the great taste and texture expected from Italy's # 1 Brand of Pasta. Now with the Barilla "That's Whole Grain?" Taste Challenge, there's a simple way to discover that whole grains can be incredibly delicious.

"As part of the Best Life Diet, I try to share foods that are not only healthy but also taste great," says celebrity fitness coach Bob Greene. "Barilla Whole Grain makes eating nutritious whole grains a pleasure. It's delicious and provides the health benefits of whole grains. I believe in this pasta, and now Barilla, with the "That's Whole Grain?" Taste Challenge, is willing to guarantee that you will too."

To participate in the challenge, simply purchase a box of Barilla Whole Grain. Consumers
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SOURCE Barilla
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