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Barilla(R) and Celebrity Fitness Coach Bob Greene Challenge Americans to Discover the Great Taste of Whole Grain
Date:7/7/2009

CHICAGO, July 7 /PRNewswire/ -- Finding a simple way to eat healthier without sacrificing taste just got easier. With the Barilla "That's Whole Grain?" Taste Challenge, pasta lovers are invited to discover the great taste of Barilla Whole Grain. From now until December 31, 2009, anyone who tries and is not completely satisfied with Barilla Whole Grain will receive a free box of their favorite regular Barilla pasta.

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While the health benefits of whole grains have been widely documented, taste and texture often have been barriers to regular nutritious dining. In response, Barilla created its whole grain line of pasta -- a 51 percent whole wheat blend that provides three times the fiber of traditional pasta and the great taste and texture expected from Italy's # 1 Brand of Pasta. Now with the Barilla "That's Whole Grain?" Taste Challenge, there's a simple way to discover that whole grains can be incredibly delicious.

"As part of the Best Life Diet, I try to share foods that are not only healthy but also taste great," says celebrity fitness coach Bob Greene. "Barilla Whole Grain makes eating nutritious whole grains a pleasure. It's delicious and provides the health benefits of whole grains. I believe in this pasta, and now Barilla, with the "That's Whole Grain?" Taste Challenge, is willing to guarantee that you will too."

To participate in the challenge, simply purchase a box of Barilla Whole Grain. Consumers who are not completely satisfied can receive a free box of their favorite regular Barilla pasta by submitting a completed redemption form, original store receipt and original UPC symbol. For easy-to-make recipes, nutritional information and challenge rules visit www.TryBarillaWholeGrain.com.

In addition, visitors will receive exclusive healthy living and eating tips from Bob Greene, including:

  • I recommend three to five servings of whole grains daily. This is easy when you enjoy foods that taste delicious like Barilla Whole Grain pasta. With Barilla Whole Grain, you can introduce healthier fiber-rich foods into your diet and get the most out of your meals.

  • We all know that incorporating fruits, vegetables and whole grains are a big part of healthy eating, but variety of color, flavor and texture are important too. Try mixing up your meals with different vegetables and legumes.

  • Physical activity and proper nutrition go hand in hand. Regular exercise and eating lots of fruits, vegetables and foods rich in whole grains, like Barilla Whole Grain Pasta, are a great way to boost your overall wellness.

"At Barilla, we take great care to develop better-for-you pastas that not only provide the benefits of healthy eating but also deliver the great taste and quality you have come to expect from Italy's # 1 Brand of Pasta," said Kirk Trofholz, President, Barilla America, Inc. "We are confident that people will embrace Barilla Whole Grain as a delicious and nutritious way to incorporate whole grains into their mealtime."

Offered in six shapes -- Rotini, Penne, Medium Shells, Linguine, Spaghetti and Thin Spaghetti -- Barilla Whole Grain is available nationwide."

About the Barilla Group

Barilla, originally established in 1877 as a bread and pasta shop in Parma, is today one of the top Italian food groups: a leader in the pasta business worldwide, in the pasta sauces business in continental Europe, in the bakery products business in Italy and in the crispbread business in Scandinavia.

Barilla owns 53 production facilities (13 in Italy and 40 outside Italy) and exports to more than 125 countries. Every year more than 2,700,000 tons of food products, with the brands Barilla, Mulino Bianco, Voiello, Pavesi, Wasa, Harry's (France, Spain and Russia), Lieken Urkorn, Golden Toast and Kamps (Germany), Alixir, Academia Barilla, Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico), are featured on dining tables the world over.

By respecting its own traditional principles and values, which still feel current today, by considering employees a fundamental asset and by developing leading-edge production systems, Barilla has become one of the world's most esteemed food companies, and one that is recognized worldwide as a symbol of Italian know-how.

For more information: www.barillagroup.com / www.barillaus.com

    Contact:   
    Mohammed Dieye
    (212) 704-8298
    mohammed.dieye@edelman.com


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SOURCE Barilla
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