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Barilla(R) Whole Grain Makes Healthy Eating Easy
Date:3/26/2008

Good for You Food Meets Great Taste

CHICAGO, March 26 /PRNewswire/ -- Pasta lovers searching for a way to incorporate whole grains into their daily diet without sacrificing flavor need look no further. Barilla, the world's number one pasta maker, introduces Barilla Whole Grain. Made with 51 percent whole wheat, Barilla Whole Grain is all natural and an excellent natural source of fiber, delivering three times the fiber of traditional pasta.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080326/NYW005 )

"At Barilla, we took the extra time to develop a whole grain product that delivers not only the benefits of whole grain, but that is delicious and easy to make," said Barilla Executive Chef Lorenzo Boni. "Barilla Whole Grain always cooks up perfectly 'al dente' and is great in any pasta recipe."

Now more than ever, people are aware of the health benefits of whole grains, but many have been disappointed with the taste of existing whole grain pastas. In response, Barilla has developed a whole grain pasta that delivers the great taste and quality people have come to expect from Italy's No. 1 pasta brand. In fact, three out of four people agree that Barilla Whole Grain exceeds their expectations of whole wheat pasta.*

"With Barilla Whole Grain, my clients can easily get the fiber they need and most importantly, enjoy what they are eating," said celebrity fitness coach Bob Greene. "Most people know that whole grains are good for their health, but the idea of eating bland, tasteless food is too unappealing. Barilla Whole Grain is part of my 'Best Life Diet' because it's a great way to get more fiber without giving up taste."

Available in four shapes - Rotini, Penne, Spaghetti and Thin Spaghetti Barilla Whole Grain is available nationwide for a suggested retail price of $1.39 for a 13.25 oz package, the same price as the traditional Barilla pasta. For more information, visit http://www.BarillaUS.com.

*Product test executed by Synovate in 2006.

About Barilla

Since 1877, Barilla has been producing pasta and other grain-based foods for consumers around the world. The company's basic animating principle has been to make these healthy products affordable to all, no matter where they might be. Barilla has remained true to its entrepreneurial roots over the past four generations, by combining ancient Italian traditions with cutting-edge technological advances. The result is a globally successful company, built on a foundation of principles that allows for continuous growth to reach ever- expanding goals.

The Barilla Group - whose brands include Barilla, Mulino Bianco, Alixir, Pavesi, Voiello, Wasa, Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico) and Academia Barilla - is the first Italian food group, headed by the Barilla family for over 130 years. The Group has 26 factories (13 in Italy and 13 abroad). It realizes 35% of sales in volume in more than 125 countries

Contact:

Mohammed Dieye

(212) 704-8298

Mohammed.Dieye@edelman.com


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SOURCE Barilla
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