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Barc Announces New Travel Size for Its Razor Bump Relief Product
Date:1/7/2008

NEW YORK, Jan. 7 /PRNewswire/ -- Barc, the leader in the $1.8 billion African-American and Hispanic men's grooming category*, today announced the official debut of its new travel size for its market leading razor bump relief product. Barc's Bump Down razor bump relief product is now available in a convenient 1.7 oz bottle and is retailing for $11 nationwide.

Bump Down reduces irritation and ingrown hairs due to shaving, preventing new bumps from occurring while healing old ones. Formulated with glycolic acid to exfoliate, Bump Down is also enriched with chamomile extract and glycerin to calm your skin while leaving it moisturized.

"After conducting extensive focus groups, we saw a big demand for a travel size version of Barc's Bump Down - the leading razor bump relief treatment for men with medium to dark skin tones," said Christopher Hayes, CEO, Barc. "Today's announcement demonstrates our ongoing commitment to creating the most-effective, convenient products for our customers."

In addition to Barc's Bump Down product, Barc also offers Cutting Up shaving cream. Barc's Cutting Up is an enriched shave cream that softens the hair to ensure a smooth shave. This thick shave cream is formulated with beard softener to help reduce shave bumps, boswellia serrata gum to prevent irritation and soothe the skin, and glycerin to hydrate and nourish the skin.

About Barc

Barc offers the first complete skin care line specially designed to address the specific skin care needs of African-American and Hispanic men. Barc is recognized worldwide for its breakthrough products designed for this powerful market segment, including its razor bump relief skin product, Bump Down, as well as its shaving cream, Cutting Up. Barc is headquartered in New York City at 48 West 21st Street, Suite 906. For more information, please call 212.414.4944 or visit getbarc.com.

* (Packaged Facts, Oct. 2006)


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