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Baptist Adds New Live Feature to Its On-Line Medical News
Date:10/12/2009

set of Internet tools enabling a group of people with common interests to connect with one another to learn, play, work, organize and socialize.

Baptist started by launching Women's Health Inside Out weekly podcast series in November 2006 with 157 listeners. In April 2009, there were 903 listeners.

"This podcast series was something unique we wanted to try since we were opening a new women's facility and rebranding our women's services," explained Channell. "It was just the tip of the iceberg where we focused on audio interviews with clinicians and then dabbled into video podcasts known as vodcasts. Now, we are uploading surgical procedures to YouTube as well."

For the past couple of months, Baptist has been hosting these live webinars. Baptist Public Relations Coordinator Rhonda McRae serves as the host for most of the sessions. She works with different physicians and clinicians to see what topics might be appealing to Internet viewers.

"This is something new for Baptist we wanted to test. A key feature of a webinar is its interactive elements," added Channell. "It's the ability to give, receive and discuss information in real time. People can email questions during the live broadcast."

The next live webinar will be Wednesday, October 14, 2009, featuring Clinical Psychologist James H. Brown, PsyD, talking about ways to deal with stress and tips for managing a busy lifestyle. Especially if you are a caregiver-to the very young or the very old-join us to find out ways to get help. To view, visit www.mbhs.org/mednewslive at 12:15 pm central standard time.

"In today's 'social media' climate, I come in to the office with my cup of coffee focusing on the topic I need to 'tweet' about for the day. What does Baptist need to communicate to its Facebook fans? Then, which surgical
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