Navigation Links
Banyan Tree Project Feature Asian & Pacific Islander Stars in Latest HIV/AIDS Anti-Stigma Public Service Announcements
Date:5/19/2008

SAN FRANCISCO, May 19 /PRNewswire-USNewswire/ -- The Banyan Tree Project is helping put an end to HIV/AIDS-related stigma and discrimination. The program has released four 30-second public service announcements (PSAs) featuring three major Asian & Pacific Islander (A&PI) stars: Joan Chen, Amy Hanaiali'i Gilliom, and Jason Kyson Lee. These PSAs are being released to highlight the Fourth National A&PI HIV/AIDS Awareness Day, May 19.

The PSAs highlight three points: the alarming increase of HIV infections in the US A&PI communities; the importance of showing compassion to those living with HIV; and the need for A&PIs to get tested for HIV. Chen is an award-winning actress, director, and producer. Gilliom is a Hawaiian singer/songwriting legend. Lee is an actor from NBC's critically-acclaimed television drama Heroes. You can watch all four PSAs by visiting http://banyantreeproject.org

In the spots, the celebrities are bringing attention to how HIV and AIDS are impacting their communities. They go on to say, "Join me in breaking the circle of silence and shame that exists in our community around HIV & AIDS. We must show compassion to those who are living with HIV. Show that you care. Get educated, get tested."

The PSAs were developed using the findings of A&PI Wellness Center's social marketing research and are tagged and tailored to be regionally relevant for distribution across the US. Over the next 90 days, it is estimated that more than 200 million households will be touched by these spots. Cable and telecommunications industry AIDS action group Cable Positive has made it possible for these PSAs to be aired on Asian and LGBT-oriented cable channels, as well as mainstream cable networks including the Discovery Channel, USA Network and MTV. Local broadcast network channels in the Banyan Tree Project's five partner cities: San Francisco, Boston, Los Angles, Honolulu and Chicago will provide additional placements to target local A&PI viewers.

National A&PI HIV/AIDS Awareness Day sprouted from the Banyan Tree Project, which is funded by the US Centers for Disease Control & Prevention. The Banyan Tree Project is a groundbreaking national campaign designed to foster acceptance and compassion toward A&PIs living with, or at risk for HIV/AIDS. Other campaign activities include the development of PSAs dramatizing the critical issue of HIV/AIDS in A&PI communities.

Through informing, teaching and setting a positive example, the project goal is to stop the cycle of discrimination and silence, by eliminating barriers that delay or prevent access to HIV prevention and care services. These PSAs promote The Banyan Tree Project's goals of producing year-round anti-stigma media campaigns and highlighting the National A&PI HIV/AIDS Awareness Day on May 17.

For more information on A&PI Wellness Center, go to http://www.apiwellness.org or call 415-292-3400. For information about National A&PI HIV/AIDS Awareness Day, go to http://www.banyantreeproject.org or call 1-866-5BANYAN. Press materials are available on the website.


'/>"/>
SOURCE Asian & Pacific Islander Wellness Center
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. MDS Responds to AECL and Government of Canada Announcements Regarding Maple Project
2. Project HOPE to Send Humanitarian Assistance to China as Humanitarian Assistance to Myanmar Continues
3. Hosting Summers Sexiest Benefit, AIDS Service Center NYC Teams With Playboy Playmates, Project Runway Stars, Naked Boys Singing
4. International Diabetes Federation gives grant to metabolic syndrome research project in Australia
5. Keck Futures Initiative awards $1M for 15 research projects
6. Reaching a Milestone: Project Smile Makes Local Charities and Patients Smile
7. Recipients in Mexico Favor Receiving US-Sent Remittances Through Companies that Contribute to Local Economic Development and Job Creation Projects
8. Accelerated Cure Project for Multiple Sclerosis is One Thousand Steps Closer to a Cure for MS
9. New proteomics project to develop technology to detect liver disease via blood test
10. Lake Hospital System Selected as Pilot Site for Health Information Literacy Research Project
11. Commerzbank Goes Live With Misys Risk Vision 5.4, Following a Successful, On Schedule Implementation Project
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/13/2017)... ... October 13, 2017 , ... Ellevate Network, the leading network for professional women, ... towards gender equality at their inaugural Summit in New York City in June. The ... social audience of over 3 million. To watch the Mobilize Women video, click ...
(Date:10/13/2017)... ... 13, 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The House of ... popular and least understood books in the Holy Scriptures, Revelation. The Book of Revelation ... scholars for centuries. Many have tossed it off as mere rubbish, but Yisrayl Hawkins ...
(Date:10/13/2017)... ... 2017 , ... Coveros, a leader in agile coaching services ... by the Center for Medicare and Medicaid Services (CMS). The Enterprise Agile Transformation ... Agile methodologies in a consistent and high value manner across CMS programs. Coveros ...
(Date:10/13/2017)... ... October 13, 2017 , ... “America On The Brink”: the Christian history ... The Brink” is the creation of published author, William Nowers. Captain Nowers and ... WWII veteran, he spent thirty years in the Navy. Following his career as ...
(Date:10/12/2017)... San Francisco, CA (PRWEB) , ... October 12, ... ... and Dr. Cheng, are now treating sleep apnea using cutting-edge Oventus ... sleep apnea, a serious sleep disorder characterized by frequent cessation in breathing. Oral ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... , Oct. 2, 2017 Diplomat Pharmacy, ... 8th Day Software and Consulting, LLC , and named ... 8th Day Software, based in Tennessee , ... 8th Day expands EnvoyHealth,s service offerings for health care ... "In an interoperable ...
(Date:10/2/2017)... The Rebound mobile app is poised to become a vital ... prescription drug addiction. The app empowers users to develop an ... their dosage in a safe, controlled manner while maximizing well-being. ... 100,000 people to sign up will enjoy 3 months of ... ...
(Date:9/27/2017)... NEW YORK , Sept. 27, 2017  DarioHealth Corp. ... big data solutions, today announced that its MyDario product is expected to ... TV listings for when The Dr. Oz Show airs in your area: ... The nine-time Emmy award-winning, ... ...
Breaking Medicine Technology: