Navigation Links
Banyan Tree Project Feature Asian & Pacific Islander Stars in Latest HIV/AIDS Anti-Stigma Public Service Announcements

SAN FRANCISCO, May 19 /PRNewswire-USNewswire/ -- The Banyan Tree Project is helping put an end to HIV/AIDS-related stigma and discrimination. The program has released four 30-second public service announcements (PSAs) featuring three major Asian & Pacific Islander (A&PI) stars: Joan Chen, Amy Hanaiali'i Gilliom, and Jason Kyson Lee. These PSAs are being released to highlight the Fourth National A&PI HIV/AIDS Awareness Day, May 19.

The PSAs highlight three points: the alarming increase of HIV infections in the US A&PI communities; the importance of showing compassion to those living with HIV; and the need for A&PIs to get tested for HIV. Chen is an award-winning actress, director, and producer. Gilliom is a Hawaiian singer/songwriting legend. Lee is an actor from NBC's critically-acclaimed television drama Heroes. You can watch all four PSAs by visiting

In the spots, the celebrities are bringing attention to how HIV and AIDS are impacting their communities. They go on to say, "Join me in breaking the circle of silence and shame that exists in our community around HIV & AIDS. We must show compassion to those who are living with HIV. Show that you care. Get educated, get tested."

The PSAs were developed using the findings of A&PI Wellness Center's social marketing research and are tagged and tailored to be regionally relevant for distribution across the US. Over the next 90 days, it is estimated that more than 200 million households will be touched by these spots. Cable and telecommunications industry AIDS action group Cable Positive has made it possible for these PSAs to be aired on Asian and LGBT-oriented cable channels, as well as mainstream cable networks including the Discovery Channel, USA Network and MTV. Local broadcast network channels in the Banyan Tree Project's five partner cities: San Francisco, Boston, Los Angles, Honolulu and Chicago will provide additional placements to target local A&PI viewers.

National A&PI HIV/AIDS Awareness Day sprouted from the Banyan Tree Project, which is funded by the US Centers for Disease Control & Prevention. The Banyan Tree Project is a groundbreaking national campaign designed to foster acceptance and compassion toward A&PIs living with, or at risk for HIV/AIDS. Other campaign activities include the development of PSAs dramatizing the critical issue of HIV/AIDS in A&PI communities.

Through informing, teaching and setting a positive example, the project goal is to stop the cycle of discrimination and silence, by eliminating barriers that delay or prevent access to HIV prevention and care services. These PSAs promote The Banyan Tree Project's goals of producing year-round anti-stigma media campaigns and highlighting the National A&PI HIV/AIDS Awareness Day on May 17.

For more information on A&PI Wellness Center, go to or call 415-292-3400. For information about National A&PI HIV/AIDS Awareness Day, go to or call 1-866-5BANYAN. Press materials are available on the website.

SOURCE Asian & Pacific Islander Wellness Center
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. MDS Responds to AECL and Government of Canada Announcements Regarding Maple Project
2. Project HOPE to Send Humanitarian Assistance to China as Humanitarian Assistance to Myanmar Continues
3. Hosting Summers Sexiest Benefit, AIDS Service Center NYC Teams With Playboy Playmates, Project Runway Stars, Naked Boys Singing
4. International Diabetes Federation gives grant to metabolic syndrome research project in Australia
5. Keck Futures Initiative awards $1M for 15 research projects
6. Reaching a Milestone: Project Smile Makes Local Charities and Patients Smile
7. Recipients in Mexico Favor Receiving US-Sent Remittances Through Companies that Contribute to Local Economic Development and Job Creation Projects
8. Accelerated Cure Project for Multiple Sclerosis is One Thousand Steps Closer to a Cure for MS
9. New proteomics project to develop technology to detect liver disease via blood test
10. Lake Hospital System Selected as Pilot Site for Health Information Literacy Research Project
11. Commerzbank Goes Live With Misys Risk Vision 5.4, Following a Successful, On Schedule Implementation Project
Post Your Comments:
(Date:10/13/2015)... , ... October 13, 2015 , ... ... companies in the United States, today announced the release of its limited edition ... new Cranberry Cocktail Agua Fresca. All feature the unique flavor combinations and delicious ...
(Date:10/13/2015)... Hills, CA (PRWEB) , ... October 13, 2015 ... ... management and workflow solutions, announced today their sponsorship of the Microsoft Dynamics AXUG, ... Reno-Tahoe, Nevada. AXUG Summit, GPUG Summit and NAVUG Summit are independent user conferences ...
(Date:10/13/2015)... ... October 13, 2015 , ... Dr. Poneh Ghasri, dentist in West ... 18, 2015. The research, which was conducted at the Dental Institute at King's College ... connections between stress during pregnancy and future dental health in the child. For years, ...
(Date:10/13/2015)... ... October 13, 2015 , ... Protein is essential to good health. You need ... blood. But how much protein does the average man need in order to stay ... the October 2015 issue of Harvard Men's Health Watch . Most Americans get ...
(Date:10/13/2015)... GA (PRWEB) , ... October 13, 2015 , ... ... nonprofit promoting the establishment of telemedicine programs in communities throughout Georgia, along with ... announce the collective schedule for their regional telehealth summits for Fall 2015. ...
Breaking Medicine News(10 mins):
(Date:10/13/2015)... Ga. , Oct. 13, 2015  EndoChoice Holdings, ... its third quarter 2015 financial results on Thursday, November ... . --> . ... on Thursday, November 5, 2015 at 9:00 a.m. ET ... 328-5344 for domestic callers and (412) 317-5469 for international ...
(Date:10/13/2015)... --> --> ... from the Asthma and COPD Therapies market? Which areas are ... brand new report shows you potential revenues to 2025, assessing ... provides 260 tables, charts, and graphs. Discover the most lucrative ... new study lets you assess forecasted sales at overall world ...
(Date:10/13/2015)... 13, 2015  XiMo AG ( Lucerne ... Inc. ( Milpitas, California ) announced today ... chemistry. The importance of metathesis chemistry was highlighted by ... of this application. This industrially-relevant application has been utilized ... pharmaceuticals, specialty chemicals, and polymers. Georg Fráter ...
Breaking Medicine Technology: