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Banyan Tree Project Feature Asian & Pacific Islander Stars in Latest HIV/AIDS Anti-Stigma Public Service Announcements
Date:5/19/2008

SAN FRANCISCO, May 19 /PRNewswire-USNewswire/ -- The Banyan Tree Project is helping put an end to HIV/AIDS-related stigma and discrimination. The program has released four 30-second public service announcements (PSAs) featuring three major Asian & Pacific Islander (A&PI) stars: Joan Chen, Amy Hanaiali'i Gilliom, and Jason Kyson Lee. These PSAs are being released to highlight the Fourth National A&PI HIV/AIDS Awareness Day, May 19.

The PSAs highlight three points: the alarming increase of HIV infections in the US A&PI communities; the importance of showing compassion to those living with HIV; and the need for A&PIs to get tested for HIV. Chen is an award-winning actress, director, and producer. Gilliom is a Hawaiian singer/songwriting legend. Lee is an actor from NBC's critically-acclaimed television drama Heroes. You can watch all four PSAs by visiting http://banyantreeproject.org

In the spots, the celebrities are bringing attention to how HIV and AIDS are impacting their communities. They go on to say, "Join me in breaking the circle of silence and shame that exists in our community around HIV & AIDS. We must show compassion to those who are living with HIV. Show that you care. Get educated, get tested."

The PSAs were developed using the findings of A&PI Wellness Center's social marketing research and are tagged and tailored to be regionally relevant for distribution across the US. Over the next 90 days, it is estimated that more than 200 million households will be touched by these spots. Cable and telecommunications industry AIDS action group Cable Positive has made it possible for these PSAs to be aired on Asian and LGBT-oriented cable channels, as well as mainstream cable networks including the Discovery Channel, USA Network and MTV. Local broadcast network channels in the Banyan Tree Project's five partner cities: San Francisco, Boston, Los Angles, Honolulu and Chicago will pro
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SOURCE Asian & Pacific Islander Wellness Center
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