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Banning food ads targeted at kids
Date:3/21/2013

ustainable," she said.

Raine and the consensus panel said there are important lessons to be drawn from the ban on tobacco advertising to minors, which has helped cut smoking rates. The rest of the country can also learn from Quebec, which since 1980 has banned all marketing to children under 13 years oldlegislation that withstood a Supreme Court challenge in 1989.

The panel, which also included U of A researchers Timothy Caulfield and John C. Spence, is also calling on government to create a regulatory body that would ensure children are protected from exposure to food ads. The body would be required to create minimum standards for food marketing, monitor companies for compliance and impose penalties when necessary.

Though some may view marketing bans as a heavy-handed approach, Raine notes the food industry has deep pockets that governments and public health advocates cannot come close to matching. Food advertisements appear not only on TV and in schools, but also on the Internet; in video games; through sponsorships, product placements, emails and brand mascots; and even through viral marketing.

"It really is about trying to set a more level playing field because the healthy choices aren't being promoted well. They're getting buried, they're getting lost in an ocean of flashy marketing."


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Contact: Bryan Alary
bryan.alary@ualberta.ca
780-492-0436
University of Alberta
Source:Eurekalert

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