Navigation Links
Banning food ads targeted at kids
Date:3/21/2013

Researchers from the University of Alberta are leading a charge among Canada's obesity experts and calling on the federal government to ban food and beverage ads that target children.

Kim Raine, a professor with the Centre for Health Promotion Studies in the School of Public Health at the U of A, says governments need to take action to stem the rising obesity epidemic. The only exception to a proposed food and beverage marketing ban would be for approved public health campaigns that promote healthy eating.

"Restricting marketing is not going to be a cure for childhood obesity, but it's one step in a multi-pronged approach to creating an environment where the healthy choice is the easy choice," said Raine, lead author of new consensus recommendations calling for the ban.

"Right now, it's the flashy, highly marketed, 'fun,' high-sugar and high-fat foods that are the easy choice. Kids see them and want them, and parents' efforts to encourage their kids to eat a healthy diet are undermined."

The recommendations were developed by leading Canadian and international obesity experts at an obesity conference held in Montreal in 2011. They were published last month in the peer-reviewed Journal of Public Health Policy, in an early online release.

More than five million Canadians are considered obese, including 500,000 children, and the number of kids who are overweight or obese has more than doubled since the early 1980s.

That's a trend Raine says cannot continue without overloading the health-care system80 per cent of costs are associated with obesity-related chronic diseases such as heart disease, Type 2 diabetes, stroke, high blood pressure and certain cancers. Obese children are more likely to become obese adults, she said, meaning the rates of these preventable chronic diseases are only going to rise.

"Without investing in strong prevention efforts, like the proposed ban, the health system is not sustainable," she said.

Raine and the consensus panel said there are important lessons to be drawn from the ban on tobacco advertising to minors, which has helped cut smoking rates. The rest of the country can also learn from Quebec, which since 1980 has banned all marketing to children under 13 years oldlegislation that withstood a Supreme Court challenge in 1989.

The panel, which also included U of A researchers Timothy Caulfield and John C. Spence, is also calling on government to create a regulatory body that would ensure children are protected from exposure to food ads. The body would be required to create minimum standards for food marketing, monitor companies for compliance and impose penalties when necessary.

Though some may view marketing bans as a heavy-handed approach, Raine notes the food industry has deep pockets that governments and public health advocates cannot come close to matching. Food advertisements appear not only on TV and in schools, but also on the Internet; in video games; through sponsorships, product placements, emails and brand mascots; and even through viral marketing.

"It really is about trying to set a more level playing field because the healthy choices aren't being promoted well. They're getting buried, they're getting lost in an ocean of flashy marketing."


'/>"/>

Contact: Bryan Alary
bryan.alary@ualberta.ca
780-492-0436
University of Alberta
Source:Eurekalert

Related medicine news :

1. Banning Vaccine Preservative Would Hurt Kids in Poor Nations: Experts
2. Book Banning: The Illinois Department of Corrections Bans The Cannabis Papers by “Publius”
3. Study finds tiny, targeted drug particles may be effective in treating chronic diseases
4. Blood Test Plus Targeted Care May Stop Heart Failure Before It Starts
5. Medical Advertising Agency bryantBROWN Healthcare Introduces Targeted Point-of-Care Promotions to Help Law Firms Connect More Directly With Patients and Caregivers
6. Tuberculosis and neglected diseases targeted by new center
7. Lancet Oncology: Long-term side-effects of targeted therapies in pediatric cancer patients
8. hCGTreatments / Diet Doc hCG Diets & Weight Loss Plans Announces Quick Weight Loss for Women of All Ages With Targeted Diet Plan
9. High Complexity Laboratory Testing Supports New Targeted Therapies for Leukemias and Lymphomas
10. Ovarian cancer stem cell study puts targeted therapies within reach
11. Targeted gene silencing drugs are more than 500 times more effective with new delivery method
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/29/2016)... Georgia (PRWEB) , ... April 29, 2016 , ... On ... rural hospitals across the Southeast, celebrated the signature of Gov. Nathan Deal on SB ... Rep. Geoff Duncan (R - Cumming), offers a 70% tax credit to individuals and ...
(Date:4/29/2016)... ... April 29, 2016 , ... Conditions were ideal for Global ... Park on Sunday, with sunny skies, a light breeze and temperatures in the 60s. ... , The 5k Run and Walk and 1-mile walk were held to increase ...
(Date:4/29/2016)... ... April 29, 2016 , ... ... won the $30,000 Perlman Grand Prize of the 2016 Wharton Business Plan ... the Michelson People’s Choice Award, and the Committee Award for Most ‘Wow Factor,’ ...
(Date:4/29/2016)... , ... April 29, 2016 , ... Melanoma is the deadliest type of skin cancer. ... for the majority of skin cancer deaths. More than 10,000 people are expected to die ... diagnosis is 62, it is the one of the most commonly diagnosed cancers in young ...
(Date:4/29/2016)... , ... April 29, 2016 , ... For those who ... the meal to miss. That was among the many new lifestyle diet tips offered ... recent Sharon Kleyne Hour® Power of Water® radio show. Bonny and Lawrence noted that ...
Breaking Medicine News(10 mins):
(Date:4/27/2016)... 27, 2016 Elekta today announced ... will be the focal point of seven scientific presentations ... Society for Radiotherapy & Oncology, taking place April 29 ... state-of-the-art radiotherapy system and a high-field MRI scanner with ... the patient,s anatomy in real time. The MR-linac is ...
(Date:4/27/2016)... SHAWNEE, Kan. , April 27, 2016 /PRNewswire/ ... Martabano , a senior from the University of ... winner of the Bayer Excellence in Communication Award ... veterinary schools, which were awarded a total of ... Over the last four years, Bayer has provided ...
(Date:4/27/2016)... 27, 2016 Global  urinalysis ... billion by 2022, according to a new report ... (Logo: http://photos.prnewswire.com/prnh/20150105/723757 ) , ... efficiency and accuracy delivered by the new generation ... novel urinalysis instruments and consumables. For instance, the ...
Breaking Medicine Technology: