Navigation Links
Banning food ads targeted at kids
Date:3/21/2013

Researchers from the University of Alberta are leading a charge among Canada's obesity experts and calling on the federal government to ban food and beverage ads that target children.

Kim Raine, a professor with the Centre for Health Promotion Studies in the School of Public Health at the U of A, says governments need to take action to stem the rising obesity epidemic. The only exception to a proposed food and beverage marketing ban would be for approved public health campaigns that promote healthy eating.

"Restricting marketing is not going to be a cure for childhood obesity, but it's one step in a multi-pronged approach to creating an environment where the healthy choice is the easy choice," said Raine, lead author of new consensus recommendations calling for the ban.

"Right now, it's the flashy, highly marketed, 'fun,' high-sugar and high-fat foods that are the easy choice. Kids see them and want them, and parents' efforts to encourage their kids to eat a healthy diet are undermined."

The recommendations were developed by leading Canadian and international obesity experts at an obesity conference held in Montreal in 2011. They were published last month in the peer-reviewed Journal of Public Health Policy, in an early online release.

More than five million Canadians are considered obese, including 500,000 children, and the number of kids who are overweight or obese has more than doubled since the early 1980s.

That's a trend Raine says cannot continue without overloading the health-care system80 per cent of costs are associated with obesity-related chronic diseases such as heart disease, Type 2 diabetes, stroke, high blood pressure and certain cancers. Obese children are more likely to become obese adults, she said, meaning the rates of these preventable chronic diseases are only going to rise.

"Without investing in strong prevention efforts, like the proposed ban, the health system is not sustainable," she said.

Raine and the consensus panel said there are important lessons to be drawn from the ban on tobacco advertising to minors, which has helped cut smoking rates. The rest of the country can also learn from Quebec, which since 1980 has banned all marketing to children under 13 years oldlegislation that withstood a Supreme Court challenge in 1989.

The panel, which also included U of A researchers Timothy Caulfield and John C. Spence, is also calling on government to create a regulatory body that would ensure children are protected from exposure to food ads. The body would be required to create minimum standards for food marketing, monitor companies for compliance and impose penalties when necessary.

Though some may view marketing bans as a heavy-handed approach, Raine notes the food industry has deep pockets that governments and public health advocates cannot come close to matching. Food advertisements appear not only on TV and in schools, but also on the Internet; in video games; through sponsorships, product placements, emails and brand mascots; and even through viral marketing.

"It really is about trying to set a more level playing field because the healthy choices aren't being promoted well. They're getting buried, they're getting lost in an ocean of flashy marketing."


'/>"/>

Contact: Bryan Alary
bryan.alary@ualberta.ca
780-492-0436
University of Alberta
Source:Eurekalert

Related medicine news :

1. Banning Vaccine Preservative Would Hurt Kids in Poor Nations: Experts
2. Book Banning: The Illinois Department of Corrections Bans The Cannabis Papers by “Publius”
3. Study finds tiny, targeted drug particles may be effective in treating chronic diseases
4. Blood Test Plus Targeted Care May Stop Heart Failure Before It Starts
5. Medical Advertising Agency bryantBROWN Healthcare Introduces Targeted Point-of-Care Promotions to Help Law Firms Connect More Directly With Patients and Caregivers
6. Tuberculosis and neglected diseases targeted by new center
7. Lancet Oncology: Long-term side-effects of targeted therapies in pediatric cancer patients
8. hCGTreatments / Diet Doc hCG Diets & Weight Loss Plans Announces Quick Weight Loss for Women of All Ages With Targeted Diet Plan
9. High Complexity Laboratory Testing Supports New Targeted Therapies for Leukemias and Lymphomas
10. Ovarian cancer stem cell study puts targeted therapies within reach
11. Targeted gene silencing drugs are more than 500 times more effective with new delivery method
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/8/2016)... (PRWEB) , ... February 08, 2016 , ... ... offices in Houma, LA, celebrates the beginning of a new charity campaign. As ... assist Court Appointed Special Advocates (CASA). In the belief that children deserve a ...
(Date:2/8/2016)... ... February 08, 2016 , ... If you are feeling that your clothes are ... alone. According to the Center for Disease Control and Prevention (CDC), 34.9% of U.S. ... certain types of cancer, some of the leading causes of preventable death. February ...
(Date:2/8/2016)... ... February 08, 2016 , ... Local insurance agency ... Venice, FL area, has initiated a fundraiser for a two year old little ... days after Christmas. To support this beautiful child who is facing life’s journey ...
(Date:2/8/2016)... ... February 08, 2016 , ... Eating disorders and post-traumatic ... of women and men with eating disorders report a history of trauma, research ... development of an eating disorder. , At the 2016 iaedp Symposium, the ...
(Date:2/8/2016)... ... February 08, 2016 , ... The Association of ... AHCC and the Home Health and Hospice ICD-10 Transition Workgroup are working closely ... coding guidance and clarifications, to address concerns over the use of 'A' as ...
Breaking Medicine News(10 mins):
(Date:2/8/2016)... , Feb. 8, 2016  Echo Therapeutics, ... device company focused on non-invasive continuous glucose ... today announced that it will host a ... 17, 2015 at 9:00 a.m. Eastern Time ... its corporate strategy, advancements in its CGM ...
(Date:2/8/2016)... , Feb. 8, 2016 ... the "Global Skin Protective Equipment Market 2016-2020" ... --> http://www.researchandmarkets.com/research/fqx6nz/global_skin ) has announced the addition ... 2016-2020" report to their offering. ... ) has announced the addition of the ...
(Date:2/8/2016)... , Feb. 8, 2016   HighPoint ... November Research Group (NRG),s pharmacovigilance technology services division.  ... consulting services and an Oracle Argus Specialized partner, ... to Life Sciences companies. --> ... expands HighPoint,s life sciences capabilities and provides a ...
Breaking Medicine Technology: