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Bankers Life and Casualty Company Joins LifePlans, Inc. and the Department of Health and Human Services to Launch Fall Prevention Program Study For America's Seniors
Date:1/17/2008

es, who will provide financial backing for the study. A nationally-recognized panel of experts consulted in the development of the program.

"We are happy to be working with both the public and private sector in an effort to help seniors remain living independently in their homes for as long as possible," said Dr. Marc Cohen, President of LifePlans, Inc. "So many falls are preventable, and to play a role in helping keep people safe is a real privilege. Bankers Life and Casualty's participation in this project underscores their on-going commitment to better the lives of seniors through insurance products and programs."

"This very important program could significantly impact the quality of life for our customers," said John Wells, Senior Vice President of Long-Term Care for Conseco, Inc., Bankers' parent company. "Preventing falls will allow them to remain where they want to be - in their homes - instead of entering a nursing facility. In addition, there is the potential for improving our block of long-term care business through claims management, which benefits our customers by helping to improve the stability of our long-term care policy premium rates."

Established in 1879 in Chicago, Bankers Life and Casualty Company focuses on the financial security needs of the mature market. The nationwide company, a subsidiary of Conseco, Inc., offers a broad portfolio of health and life insurance and retirement savings products designed especially for seniors. Visit us online at http://www.bankers.com.

*Statistics on falls are from the Centers for Disease Control and Prevention's (CDC) National Center for Injury Prevention and Control web site.


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SOURCE Bankers Life and Casualty Company
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