Navigation Links
Bankers Life and Casualty Company Joins LifePlans, Inc. and the Department of Health and Human Services to Launch Fall Prevention Program Study For America's Seniors
Date:1/17/2008

CHICAGO, Jan. 17 /PRNewswire/ -- Bankers Life and Casualty Company has joined LifePlans, Inc. and the United States Department of Health and Human Services in implementing a study with senior Americans on fall prevention.

"Over thirty-percent of adults over age 65 fall each year, and falls are a leading cause of injury deaths and the most common cause of nonfatal injuries," said Scott Perry, president of Bankers, a health and life insurance company specializing in seniors. "The majority of falls - which are preventable - occur at home and are a chief contributor to nursing home admissions and long-term care claim costs. It's essential that America's seniors have the insight and knowledge to prevent falls."

With the retirement of the Baby Boomers, the cost for providing long-term care will be a major expense for American households, insurers, states and the federal government. The cost of all fall injuries for people age 65 or older is estimated to be near $36 billion in 2008, and is expected to reach $44 billion by 2020. Well-targeted fall prevention programs can have a significant impact on improving customer satisfaction through the maintenance of a safe environment and independent living, in addition to improving the financial performance of an insurer's block of business

The study, commencing in February 2008 and running two-to-four years, will include a sample of the insurer's long-term care policyholders. Participation will be voluntary. The program will assess the policyholder's fall risks and outline an action plan for the policyholder to follow. Periodic follow-ups and coordination with the policyholder's primary care physician will also be part of the program, and will enable evaluation for measuring the impact of the program.

LifePlans, which specializes in creating products and services for long- term care clients, spent three years researching and designing a model program with the Department of Health and Human Services, who will provide financial backing for the study. A nationally-recognized panel of experts consulted in the development of the program.

"We are happy to be working with both the public and private sector in an effort to help seniors remain living independently in their homes for as long as possible," said Dr. Marc Cohen, President of LifePlans, Inc. "So many falls are preventable, and to play a role in helping keep people safe is a real privilege. Bankers Life and Casualty's participation in this project underscores their on-going commitment to better the lives of seniors through insurance products and programs."

"This very important program could significantly impact the quality of life for our customers," said John Wells, Senior Vice President of Long-Term Care for Conseco, Inc., Bankers' parent company. "Preventing falls will allow them to remain where they want to be - in their homes - instead of entering a nursing facility. In addition, there is the potential for improving our block of long-term care business through claims management, which benefits our customers by helping to improve the stability of our long-term care policy premium rates."

Established in 1879 in Chicago, Bankers Life and Casualty Company focuses on the financial security needs of the mature market. The nationwide company, a subsidiary of Conseco, Inc., offers a broad portfolio of health and life insurance and retirement savings products designed especially for seniors. Visit us online at http://www.bankers.com.

*Statistics on falls are from the Centers for Disease Control and Prevention's (CDC) National Center for Injury Prevention and Control web site.


'/>"/>
SOURCE Bankers Life and Casualty Company
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. American HealthChoice CEO Dr. J.W. Stucki Provides Company Update
2. Abaxis, Inc. to Present at the Fifth Annual Sidoti & Company Emerging Growth Conference
3. Access Licenses MuGard(TM) to RHEI Pharmaceuticals, a Leading Specialty Pharmaceutical Company for Distribution in China and Certain Other Southeast Asian Countries
4. CRO Company Sundia Welcomes New Members to Its Executive Team
5. AlphaRx CEO Accumulates More Company Shares
6. WellPoint Appoints Brian A. Sassi as President and CEO of the Companys Consumer Business Unit
7. New Colonial Life Brand Clarifies Companys Strengths
8. ForSight Labs, LLC Announces Formation of Its Third Company, ForSight VISION3, Inc. and Closing of $6 Million in Series A Funding
9. Perrigo Company to Present at The 26th Annual JPMorgan Healthcare Conference
10. KV Pharmaceutical Company Announces NYSE Listing Extension
11. Nevada company, ORNL develop potential lifesaver
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... (PRWEB) , ... June 25, 2016 , ... Austin residents ... the American College of Mohs Surgery and to Dr. Russell Peckham for medical and ... highly effective treatment for skin cancer. The selective fellowship in Mohs Micrographic Surgery completed ...
(Date:6/25/2016)... ... 2016 , ... First Choice Emergency Room , the largest network of ... Medical Director of its new Mesquite-Samuell Farm facility. , “We are pleased to ... said Dr. James M. Muzzarelli, Executive Medical Director of First Choice Emergency Room. ...
(Date:6/25/2016)... ... ... On Friday, June 10, Van Mitchell, Secretary of the Maryland Department of Health ... of their exemplary accomplishments in worksite health promotion. , The Wellness at Work Awards ... at the BWI Marriott in Linthicum Heights. iHire was one of 42 businesses to ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced ... feelings, many turn to unhealthy avenues, such as drug or alcohol abuse, as a ... has released tools for healthy coping following a traumatic event. , Trauma sufferers tend ...
(Date:6/24/2016)... ... June 24, 2016 , ... The Pulmonary Hypertension Association (PHA) ... will receive two significant new grants to support its work to advance research ... anniversary by recognizing patients, medical professionals and scientists for their work in fighting ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... 2016 Research and Markets has announced ... Forecast to 2022" report to their offering. ... the patients with kidney failure, it replaces the function of ... patient,s blood and thus the treatment helps to keep the ... balance. Increasing number of ESRD patients & ...
(Date:6/23/2016)... , June 23, 2016 Research and ... Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data derived ... Assessment of major trends with potential impact on the market ... of market segmentation which comprises of sub markets, regional and ...
(Date:6/23/2016)... RIDGE, Ill. and INDIANAPOLIS ... of students receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship ... The 2016 scholarship winners, announced today online at ... to let type 1 diabetes stand in the way ... Diabetes has supported the Foundation,s scholarship program since 2012, ...
Breaking Medicine Technology: