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Banfield, The Pet Hospital Signs Agreement to License APT's Test & Learn Management System
Date:12/18/2009

Test & Learn Management System to be used across a range of enterprise activities

Washington, D.C. (PRWEB) December 18, 2009 -- Applied Predictive Technologies (APT) announced today that Banfield, The Pet Hospital®, the largest veterinary practice in the world, has signed an agreement to license APT's Test & Learn Management System. Banfield, which treats more than 5 million pets per year at more than 750 full-service Pet hospitals, will use the APT software to help advance its goal of making family life better by keeping Pets healthy.

Banfield chose to license APT's Test & Learn Management System after a three-month pilot. Banfield's management team used APT's software suite to help improve decisions regarding marketing, new products and services, capital investments, and programs supporting the practice's professional staff of more than 2,000 veterinarians and 10,000 associates nationwide.

"We continually strive to improve the quality of our service and the care we provide to pets through new and innovative products and programs," said Tony Ueber, Banfield's Executive Vice President and Chief Operating Officer. "The APT software helps us test and understand the impact of new ideas before they are implemented in our hospitals. Having this knowledge allows us to make decisions that contribute to high quality of care for Pets and provide an exceptional experience for our clients."

More than 50 Fortune 500 companies, including global retailers, financial service providers, and consumer goods organizations, use APT's enterprise software platform to drive high-impact decisions and support business actions that create tens of millions of dollars in annual profit.

"We are very pleased to have a partner such as Banfield — working alongside its impressive management team has been a valuable experience in understanding how our clients think and operate," said Scott Setrakian, Managing Director of APT. "We look forward to assisting Banfield in achieving its goals of today as well as the future."

About Banfield, The Pet Hospital®
Founded in Portland, Ore., in 1955, Banfield has become the largest Pet general veterinary practice in the world, with more than 750 hospitals in neighborhoods across the United States. More than 2,000 veterinarians at Banfield are committed to giving Pets the highest quality of veterinary care. Banfield hospitals offer a full range of general medical services, computerized medical records, preventive care plans for Pets and extended operating hours. Banfield is the only veterinary practice in the world with an extensive quality assurance program. Banfield, The Pet Hospital helps extend the lives of millions of Pets each year through our Optimum Wellness Plans. For journalists seeking more information, please visit our press room at http://www.banfield.net/press-room or contact our Media Hotline at 888-355-0595 (no sales calls, please).

About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C.

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Read the full story at http://www.prweb.com/releases/2009/12/prweb3360164.htm.


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