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Banfield, The Pet Hospital(R) and Meals On Wheels Association of America(R) Feed Hungry Pets During the Holidays and Beyond
Date:11/5/2007

Banfield's 2007 Season Of Suppers(R), 'A Pet Food Drive For Pets In Need.'

PORTLAND, Ore., Nov. 5 /PRNewswire/ -- Imagine if you had to choose between nourishing yourself or nourishing your beloved Pet. Eldora Fitzgerald, who is homebound, used to share a portion of her once-a-day delivered meal with her Pet Dachshund, Pongo, until her Meals On Wheels program began providing donated Pet food. Meals On Wheels Association of America (MOWAA) has teamed up with Banfield, The Pet Hospital(R), along with its not-for-profit organization, the Banfield Charitable Trust (BCT) to kickoff the second year of Banfield's Season of Suppers(R), "a Pet food drive for Pets in need."

(Photo: http://www.newscom.com/cgi-bin/prnh/20071105/AQM116)

"When a single daily meal prepared for a person is shared with a Pet, neither one of them are getting the proper nourishment they need to stay healthy," says Karen Johnson, DVM, Vice President and Client Advocate, Banfield, The Pet Hospital and Board Member, Banfield Charitable Trust. "We know that the human-Pet bond contributes to longer, healthier lives for Pets and people-that's why Banfield, The Pet Hospital and the BCT are proud to partner with MOWAA regarding this important initiative."

After realizing that, like their owners, the Pets of many MOWAA recipients were also in need of nutritious food, MOWAA initiated We All Love Our Pets (WALOP), an initiative that enables local Meals On Wheels programs to begin or sustain pet food programs in order to nourish the Pets of seniors.

"While several of our Meals On Wheels programs have now started Pet feeding programs, the Banfield-MOWAA partnership is the first initiative of its kind on a national level," says Enid A. Borden, President and CEO, MOWAA. "Funds raised during Banfield's 2007 Season of Suppers will help sustain and expand WALOP at local Meals On Wheels programs throughout the country."

Banfield's 2007 Season of Suppers campaign aims to feed all Pets of MOWAA recipients throughout the holiday season and beyond. United States Senator Ron Wyden (D-OR), as a long-standing champion of senior citizen issues, will serve as the official 2007 Season of Suppers spokesperson. Senator Wyden began his professional career as an advocate for seniors, founding a legal clinic for the elderly and co-directing the Oregon Grey Panthers.

"For many elderly Americans, their Pet and their Meals on Wheels volunteer are the only friends that they interact with during the day. Their Pet is family, making life better for them by keeping them company, offering unconditional love, providing proven health benefits, and most importantly, lifting their spirits," says Wyden. "I deeply appreciate Banfield, The Pet Hospital and my friends at Meals on Wheels for teaming up to keep Pets healthy so they can give their human companions many years of friendship and good health."

The campaign takes place in Banfield's more that 655 Pet hospitals across the country, beginning November 1st and continuing through the end of the calendar year.

NEW this year-2008 Season of Suppers(TM) Calendar

In addition to donating Pet food at Banfield Pet hospitals, this year's supporters can also contribute to the campaign by purchasing a heart-warming, full-color 2008 Season of Suppers(TM) Calendar, featuring photographs of MOWAA recipients and their faithful Pet companions. The calendar is available for $10 at all Banfield Pet hospitals as well as through the Banfield Charitable Trust Web site -- http://www.banfieldcharitabletrust.net. Please see attached photograph of calendar cover -- additional photographs

available upon request.

"Through this national partnership, Banfield, The Pet Hospital, the Banfield Charitable Trust and MOWAA hope to make life better for MOWAA recipients and their Pets by providing them with healthy and nutritious food" says Sandra Campbell, President, Banfield Charitable Trust. "One hundred percent of the proceeds from calendar sales and monetary donations collected via the Banfield Charitable Trust donation boxes during the months of November and December will be directed to MOWAA's WALOP program."

About Banfield, The Pet Hospital(R)

Founded in Portland, Oregon, in 1955, Banfield has become the largest Pet general veterinary practice in the world, with more than 655 quality veterinary hospitals in many neighborhoods across the U.S., in the U.K. and in Mexico. More than 1000 veterinarians at Banfield are committed to giving Pets the same level of care that their human family members receive. Banfield hospitals offer a full-range of comprehensive, medical services, computerized medical records, Pet preventive care plans, extended operating hours, and is the only veterinary practice in the world with an extensive quality assurance program. Banfield, The Pet Hospital helps extend the lives of millions of Pets each year.

About the Banfield Charitable Trust (BCT)

Banfield Charitable Trust, a 501 (c) (3) nonprofit organization founded in 2003, was founded in response to Banfield team members' requests for a way to take Banfield's vision of treating Pets like family beyond the walls of the hospital. In addition to providing preventive care to clients in need, the Charitable Trust also supports childhood education about caring for Pets, veterinary education programs, and programs based on the family-Pet bond.

About Meals On Wheels Association of American (MOWAA)

The Meals On Wheels Association of America (MOWAA) is the oldest and largest organization in the United States representing those who provide meal services to people in need. MOWAA works toward the social, physical, nutritional, and economic betterment of vulnerable Americans. The Meals On Wheels Association of America provides the tools and information its programs need to make a difference in the lives of others. It also gives cash grants to local senior meal programs throughout the country to assist in providing meals and other nutrition services.

About We All Love Our Pets (WALOP)

We All Love Our Pets (WALOP) is a MOWAA initiative that enables local Meals On Wheels programs to begin or sustain pet food programs in order to nourish the pets of seniors. While many Meals On Wheels programs have their own pet food services, this is the first initiative of its kind on a national level. The goal of the WALOP program is to provide support and materials to the Meals On Wheels programs nationwide that support the needs of their clients and their pets by providing pet food supplements

Contacts:

Jennifer Baque, External Communication Specialist

Banfield, The Pet Hospital(R)

jennifer.baque@banfield.net

Brett Rolin, Associate External Communication

Specialist, Banfield, The Pet Hospital(R)

brett.rolin@banfield.net

(503) 922-5414

(888)-355-0595, Banfield, The Pet Hospital(R) Media Hotline


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SOURCE Banfield, The Pet Hospital
Copyright©2007 PR Newswire.
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