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Bally Total Fitness Launches Music-Focused Marketing Platform
Date:3/2/2010

niversal, with a list of hundreds of thousands of MP3's from which to choose.

To further illustrate the vital link between music and working out, each spot in the nationally televised Bally Total Fitness ad campaign features a high-energy, exercise-oriented song. The eclectic artist list includes the March featured artists for English and Hispanic TV, Gin Wigmore and Angel y Khriz, respectively, as well as former featured artists like Swingfly, Lady Sovereign and Philadelphia Grand Jury. Visitors to the Bally website, ballyfitness.com, can play the entire featured song as well as replay the current Bally commercial.

About Bally

Bally Total Fitness operates nearly 300 fitness centers across the United States. With more than 3 million active members and over 30 years of experience, Bally is among the most popular health club brands in America. The professionals at Bally Total Fitness help motivate members to improve their physical health and reach their personal fitness goals with many affordable membership choices - including options with no long-term commitment.

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