Navigation Links
Bally Total Fitness Launches Music-Focused Marketing Platform
Date:3/2/2010

CHICAGO, March 2 /PRNewswire/ -- Bally Total Fitness is launching a multi-faceted approach to support its members' connection between music and workout motivation, including a new partnership with Universal Music Group, the world's largest music company, and a music-centric advertising campaign.

"Bally is leveraging the critical link between music and exercise through our advertising campaign and our collaboration with Universal Music Group," said Dennis Cary, Bally Chief Marketing Officer.  "Our new marketing approach is designed to actively support and encourage our members to achieve their fitness goals by providing music as motivation."

The company has committed to purchase 4.5 million downloads from Universal to distribute to new members as premiums during monthly promotions, and to current members as incentives to pursue and realize their fitness potential.  For the month of March, and intermittently throughout the year, many new members will receive 20 music downloads when they join Bally.  The songs can be redeemed at a Bally-branded site built by Universal, with a list of hundreds of thousands of MP3's from which to choose.

To further illustrate the vital link between music and working out, each spot in the nationally televised Bally Total Fitness ad campaign features a high-energy, exercise-oriented song. The eclectic artist list includes the March featured artists for English and Hispanic TV, Gin Wigmore and Angel y Khriz, respectively, as well as former featured artists like Swingfly, Lady Sovereign and Philadelphia Grand Jury. Visitors to the Bally website, ballyfitness.com, can play the entire featured song as well as replay the current Bally commercial.

About Bally

Bally Total Fitness operates nearly 300 fitness centers across the United States. With more than 3 million active members and over 30 years of experience, Bally is among the most popular health club brands in America. The professionals at Bally Total Fitness help motivate members to improve their physical health and reach their personal fitness goals with many affordable membership choices - including options with no long-term commitment.

SOURCE Bally Total Fitness

Back to top

RELATED LINKS
http://www.ballyfitness.com

'/>"/>

SOURCE Bally Total Fitness
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. NEWSWEEK: Cover: Giving Globally: How to Heal the World
2. Bally Total Fitness Emerges From Chapter 11 and Closes Transaction with Harbinger Capital Partners Funds
3. U.S. Invests $9.3 Billion in Research to Improve Health Globally
4. Donde West Likely Killed by Need to Control Postop Pain After Cosmetic Surgery, States Dr. Barry Friedberg, a Globally Recognized Leader in Cosmetic Surgery Anesthesia.
5. Allergy Foundation Thinks Globally, Gifts Locally
6. New Lancet Study: Tobacco Control Measures Are Effective and Affordable Strategies to Reduce Chronic Disease Deaths Globally
7. World Cancer Campaign Builds Momentum Globally with International Initiative to Protect Children From Secondhand Smoke
8. Bally Total Fitness Announces Settlement With SEC
9. Bally Total Fitness Announces Interim Chapter 11 Plan Distribution to Former Stockholders
10. Life-Saving Technology Expands Globally to Military Branches - Transforming the Way Medical Care is Documented on the Battlefield
11. International Diabetes Federation Commits to Improving Diabetes Education Globally Through Centres of Education
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:8/19/2017)... ... 2017 , ... Parker at Stonegate, an assisted living residence ... caregivers, volunteers, thought leaders, researchers, educators and partners leading the way in services ... refresh the carpeting with the goal of maintaining the same precise colors and ...
(Date:8/18/2017)... ... August 18, 2017 , ... More than 20,000 pairs of ... Congo (DRC) thanks to an ambitious venture that conjoined the passions of an NBA ... support of the Liberty community. These shoes will save lives from the rampant infections ...
(Date:8/18/2017)... ... August 18, 2017 , ... ... edition of “Vision & Hearing,” advocating for active, healthy lifestyles and highlighting the ... available for individuals with hearing impairments and shares the latest innovations in hearing ...
(Date:8/18/2017)... ... 2017 , ... Hernandez Insurance Agencies, a northern Virginia firm ... DC region, is inaugurating a “New Leash On Life” charity initiative in conjunction ... to be companions for veterans in need. , The Semper K9 organization works ...
(Date:8/18/2017)... ... August 18, 2017 , ... The Brian Gifford Agency, an ... is campaigning in support of Campagna Academy in a charity drive to provide for ... Boys’ Town of Indiana,” Campagna Academy is a nonprofit organization that has offered critical ...
Breaking Medicine News(10 mins):
(Date:8/15/2017)... Pharmaceuticals Inc., the creator of the drug Truveta for the ... an IPO. The United States spends ... a prescription epilepsy drug being $450.00-$1200.00 for a one month supply. ... AXIUM PHARMACEUTICALS, INC ... figure is the fact that Americans spent $42 billion on anxiety medications ...
(Date:8/10/2017)... Aug. 10, 2017  Physical Rehabilitation Network (PRN), acquired the ... Lakewood, Colorado . The reputable clinic will continue ... PT, DPT with his staff of four clinicians. Lipkin received ... and brings over 10 years of experience with a strong ... Belmar PT marks the 10th PRN clinic in and around the ...
(Date:8/7/2017)... , Aug. 7, 2017 Diplomat Pharmacy, Inc. (NYSE: ... Joel Saban as president, effective Aug. 7, 2017. ... has decided to pursue other interests and will serve as ... tenure, Paul has served us in multiple leadership roles since ... in Jun. 2015 and has provided decisive, strategic leadership which ...
Breaking Medicine Technology: