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Bally Total Fitness Launches Music-Focused Marketing Platform
Date:3/2/2010

CHICAGO, March 2 /PRNewswire/ -- Bally Total Fitness is launching a multi-faceted approach to support its members' connection between music and workout motivation, including a new partnership with Universal Music Group, the world's largest music company, and a music-centric advertising campaign.

"Bally is leveraging the critical link between music and exercise through our advertising campaign and our collaboration with Universal Music Group," said Dennis Cary, Bally Chief Marketing Officer.  "Our new marketing approach is designed to actively support and encourage our members to achieve their fitness goals by providing music as motivation."

The company has committed to purchase 4.5 million downloads from Universal to distribute to new members as premiums during monthly promotions, and to current members as incentives to pursue and realize their fitness potential.  For the month of March, and intermittently throughout the year, many new members will receive 20 music downloads when they join Bally.  The songs can be redeemed at a Bally-branded site built by U
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SOURCE Bally Total Fitness
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