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Bally Total Fitness Flexes Fundraising Muscle to Fight ALS

CHICAGO, July 30 /PRNewswire/ -- Last year, Bally Total Fitness members raised over $230,000 for Augie's Quest, the fast-track research arm of the Muscular Dystrophy Association (MDA). As one of the leading fundraising donors in 2008, Bally is dedicated to beating the previous goal by reaching $300,000 in donations this year.

Anyone can contribute at a Bally club now through August 31 and receive a free guest pass to Bally for you or a friend. Whether you're currently a Bally member or interested in free access to a health club, simply donate in a Bally location or online to help the fight against ALS and receive personal health benefits.

The site for online donations is:

"Bally is dedicated to raising ALS awareness and helping Augie's Quest fund research for a cure," said Mike Sheehan, CEO of Bally Total Fitness. "We believe in the importance of a healthy, active lifestyle and encourage everyone to come to Bally to improve their fitness while supporting a deserving cause."

Augie's Quest was founded by Augie Nieto, who is credited with starting the cardio-equipment revolution beginning with the Life Cycle invention sold to health clubs across the country in 1977. Augie was diagnosed with ALS in 2005 and has dedicated the remaining days of his life to helping find a cure for ALS. He has partnered with the MDA and Bally to drive research to fight this debilitating disease.

Bally Total Fitness operates approximately 300 clubs across the United States. With more than 3 million active members and over 30 years of experience, Bally is among the most popular health club chains in America. The professional team at Bally Total Fitness helps motivate members to improve their physical health and reach their personal fitness goals with many affordable membership choices - including options with no long-term commitment.

Augie's Quest, MDA's fast-track ALS research initiative, is an aggressive, cure-driven effort singularly focused on finding treatments and cures for amyotrophic lateral sclerosis (ALS or Lou Gehrig's disease). For more information on Augie's Quest or to make a donation, please visit or call (858) 277-8206.

SOURCE Bally Total Fitness
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