Navigation Links
Bally Total Fitness Announces New Chief Marketing Officer
Date:2/8/2010

CHICAGO, Feb. 8 /PRNewswire/ -- Bally Total Fitness announced that it has appointed Dennis Cary as its Senior Vice President, Chief Marketing Officer, effective today.  Cary will report directly to Bally CEO Mike Sheehan.

At Bally, Cary will be responsible for overseeing the company's advertising and marketing functions in addition to developing and implementing initiatives that will help Bally further strengthen relationships with its members.

Cary, age 45, most recently served as Chief Marketing & Customer Officer of United Airlines for four years.  Previously, he held a variety of senior marketing and sales executive positions with both United Airlines and American Airlines.  

"Dennis is an extremely accomplished marketing leader and senior executive who understands how to differentiate a brand in a competitive category," said Mike Sheehan, Bally CEO.  "Bally will benefit greatly from his ability to translate our brand into clear, compelling marketing and member communications.  Equally significant, Dennis brings to Bally expertise in customer experience initiatives and customer loyalty programs.  We believe that Dennis will help us strengthen our connection with Bally members throughout their entire membership cycle."

Cary received his undergraduate degree from California State University, Northridge and his MBA from Duke University.  

"Bally is on a journey to become the most trusted name in fitness.  Marketing and customer relationship management will be key in delivering upon that brand promise.  With a healthy balance sheet, a business plan that supports significant growth and a commitment to initiatives that focus on enhancing the experience of our members, Bally is positioned to restore its brand to greatness.  I am thrilled to lead the Bally marketing organization during a time of such exciting transformation," said Cary.  

About Bally

Bally Total Fitness operates nearly 300 fitness centers across the United States. With more than 3 million active members and over 30 years of experience, Bally is among the most popular health club brands in America. The professionals at Bally Total Fitness help motivate members to improve their physical health and reach their personal fitness goals with many affordable membership choices - including options with no long-term commitment.

SOURCE Bally Total Fitness


'/>"/>
SOURCE Bally Total Fitness
Copyright©2010 PR Newswire.
All rights reserved

Related medicine news :

1. Autism Support Network Launches Enhanced Features, Adds Thousands of New Members Globally
2. Bally Total Fitness Flexes Fundraising Muscle to Fight ALS
3. Confectionery Industry Forecast Is Sweet: Globally Inspired Flavors, Eco-Friendly and Health Minded Trends Lead New Product Innovations
4. PTI Recycling Systems Formed to Sell/Service Modular, Food-Grade rPET Production System Globally
5. Stemedica Expands Globally With International Headquarters In Switzerland
6. Will the Economic Slowdown Affect the Medical Imaging Business Globally?
7. Bally Total Fitness Files for Chapter 11 Bankruptcy Protection
8. Ballyhoo to Lead and Launch Affiliate Marketing Program for iNutrition.com
9. Mars First Confectionery Company to Launch Front-of-Pack Nutrition Labeling Globally
10. Chronic Kidney Disease Growing Globally
11. Bally Total Fitness Announces New Chief Executive Officer
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... 25, 2016 , ... As a lifelong Southern Californian, Dr. Omkar Marathe earned ... the David Geffen School of Medicine at UCLA. He trained in Internal Medicine at ... fellowship in hematology/oncology at the UCLA-Olive View-Cedars Sinai program where he had the opportunity ...
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits of moderation, whether ... latter, setting the bar too high can result in disappointment, perhaps even self-loathing. However, ... their goal. , Research from PsychTests.com reveals that behind the tendency ...
(Date:6/24/2016)... ... June 24, 2016 , ... June 19, 2016 is ... associated with chronic pain and the benefits of holistic treatments, Serenity Recovery Center ... suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a disorder of ...
(Date:6/24/2016)... ... 2016 , ... Global law firm Greenberg Traurig, P.A. announced that 20 Florida ... their peers for this recognition are considered among the top 2 percent of lawyers ... as members of this year’s Legal Elite Hall of Fame: Miami Shareholders Mark ...
(Date:6/24/2016)... ... ... Inc, makers of Topricin and MyPainAway Pain Relief Products, join The ‘Business for a Fair ... hour by 2020 and then adjusting it yearly to increase at the same rate as ... the wage floor does not erode again, and make future increases more predictable. , The ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... , June 23, 2016 Research ... MEMS Devices Medical Market Analysis 2016 - Forecast to 2022" ... The report contains up to date financial data ... analysis. Assessment of major trends with potential impact on the ... analysis of market segmentation which comprises of sub markets, regional ...
(Date:6/23/2016)... 23, 2016 Bracket , a leading clinical ... generation clinical outcomes platform, Bracket eCOA (SM) 6.0, at ... 26 – 30, 2016 in Philadelphia , ... Outcome Assessment product of its kind to fully integrate with ... Bracket eCOA 6.0 is a flexible platform for electronic clinical ...
(Date:6/23/2016)... -- Astellas today announced the establishment of Astellas Farma Colombia (AFC), a new affiliate with operations headquartered in ... . ... ... ... Astellas is ...
Breaking Medicine Technology: