DALLAS, Sept. 17 /PRNewswire/ -- Back to school is an important time for families and eyesight, as many schools require eye exams and teachers notice vision needs through classroom activities. With the start of a new school year, it's also a chance for families to kick start a new routine to support the environment and establish every day green habits. With this in mind, today Essilor announced the first-ever eco-friendly eyewear - Airwear(R) lenses are now manufactured using environmentally-conscious practices, including 100 percent recycled water and packaging, and the added process of re-purposing unused materials for other industries.
Green living expert and mother of three, Beth Aldrich, says choosing eco-friendly eyewear is another teachable moment to help instill eco-friendly practices with your children.
"I encourage families to try little things to make a difference everyday, and to look for products that work for them and the environment," says Aldrich. "How you treat yourself, your family and your home all add up to how we collectively take care of our planet - even eye glasses count." Aldrich says there are many simple ways families can be more environmentally conscious this school year:
Lighter. Safer. Greener Contest Helps Families See a Greener World
Aldrich and Airwear invite other environmentally-conscious consumers to share their visions of a greener world by entering the "Lighter.Safer.Greener." contest, which launches October 1. Families can submit creative ideas for how they are making the world a greener, more sustainable place for a chance to win Airwear eyewear for their entire family. Enter the contest at www.LighterSaferGreener.com where you can learn more about Airwear's new eco-friendly practices, and view more of Aldrich's tips to live healthy, well and wise this school year.
Airwear lenses provide a unique combination of benefits for active lifestyles through superior comfort and performance, including lightness, durability, impact- and scratch-resistance, and improved cosmetic appearance, while providing 100 percent UV protection. The lenses are available for single vision and progressive prescriptions, and are compatible with the world's most trusted vision brands such as Varilux(R), Crizal(R), Xperio(R), DEFINITY(R) and Transitions(R). For more information, visit www.Airwear.com.
About Essilor Junior
Essilor Junior lenses are made specifically for children's eyes. The specialized lenses are optimized according to what children's needs and prescriptions call for. For more information about Essilor Junior, visit www.EssilorJunior.com.
About Essilor USA
Essilor USA is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the Varilux(R), Crizal(R), Airwear(R), Xperio(R), DEFINITY(R), Thin&Lite(R), Transitions(R) and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eye care professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, S.A., a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).
Copyright©2009 PR Newswire.
All rights reserved