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Back to School Season is Time for New Green Routines
Date:9/17/2009

DALLAS, Sept. 17 /PRNewswire/ -- Back to school is an important time for families and eyesight, as many schools require eye exams and teachers notice vision needs through classroom activities. With the start of a new school year, it's also a chance for families to kick start a new routine to support the environment and establish every day green habits. With this in mind, today Essilor announced the first-ever eco-friendly eyewear - Airwear(R) lenses are now manufactured using environmentally-conscious practices, including 100 percent recycled water and packaging, and the added process of re-purposing unused materials for other industries.

Green living expert and mother of three, Beth Aldrich, says choosing eco-friendly eyewear is another teachable moment to help instill eco-friendly practices with your children.

"I encourage families to try little things to make a difference everyday, and to look for products that work for them and the environment," says Aldrich. "How you treat yourself, your family and your home all add up to how we collectively take care of our planet - even eye glasses count." Aldrich says there are many simple ways families can be more environmentally conscious this school year:

  • Create a Carpool and Spare the Air: Team up with neighbors to cut down on carbon emissions, or consider purchasing a hybrid car. School pick-up lines love hybrids because they can come to a complete stop when waiting in traffic, recharging the batteries every time you hit the brakes. The combination of a small gasoline engine with a battery-powered electric motor doubles the mileage of conventional cars and reduces the more than 97 million billion pounds of carbon dioxide released into the air from fossil fuels each year.
  • See Green to Live Green: Help your child be at the head of the class with new "green" Essilor Junior(TM) lens
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SOURCE Airwear.com
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