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Back to School Season is Time for New Green Routines
Date:9/17/2009

DALLAS, Sept. 17 /PRNewswire/ -- Back to school is an important time for families and eyesight, as many schools require eye exams and teachers notice vision needs through classroom activities. With the start of a new school year, it's also a chance for families to kick start a new routine to support the environment and establish every day green habits. With this in mind, today Essilor announced the first-ever eco-friendly eyewear - Airwear(R) lenses are now manufactured using environmentally-conscious practices, including 100 percent recycled water and packaging, and the added process of re-purposing unused materials for other industries.

Green living expert and mother of three, Beth Aldrich, says choosing eco-friendly eyewear is another teachable moment to help instill eco-friendly practices with your children.

"I encourage families to try little things to make a difference everyday, and to look for products that work for them and the environment," says Aldrich. "How you treat yourself, your family and your home all add up to how we collectively take care of our planet - even eye glasses count." Aldrich says there are many simple ways families can be more environmentally conscious this school year:

  • Create a Carpool and Spare the Air: Team up with neighbors to cut down on carbon emissions, or consider purchasing a hybrid car. School pick-up lines love hybrids because they can come to a complete stop when waiting in traffic, recharging the batteries every time you hit the brakes. The combination of a small gasoline engine with a battery-powered electric motor doubles the mileage of conventional cars and reduces the more than 97 million billion pounds of carbon dioxide released into the air from fossil fuels each year.
  • See Green to Live Green: Help your child be at the head of the class with new "green" Essilor Junior(TM) lenses made specifically for young eyes. Now manufactured using 100 percent recycled water and packaged in 100 percent recyclable cardboard, the lenses are greener than ever before. Plus, for every five pairs of Essilor Junior lenses sold, one pair is donated to the Essilor Vision Foundation for its work to improve the lives of children across the country through better vision.
  • Swap-Out For Greener Staples: Try to buy local, fair trade and organic foods when you can, since most food has to travel more than 1,200 miles to land on your grocery store shelf. Look for plant-based household products to cut back on chemicals in your home. And, in general, buy from companies that use environmentally aware practices.
  • Reduce, Reuse and Recycle: Kids learn this mantra from the first day of school. Cutting down on waste can save 1,600 pounds of garbage a year. Clean out the clutter by recycling old school papers and giving away outgrown clothes. Before going shopping for new school supplies, take inventory and identify what can be reused so you only replace what you really need.

Lighter. Safer. Greener Contest Helps Families See a Greener World

Aldrich and Airwear invite other environmentally-conscious consumers to share their visions of a greener world by entering the "Lighter.Safer.Greener." contest, which launches October 1. Families can submit creative ideas for how they are making the world a greener, more sustainable place for a chance to win Airwear eyewear for their entire family. Enter the contest at www.LighterSaferGreener.com where you can learn more about Airwear's new eco-friendly practices, and view more of Aldrich's tips to live healthy, well and wise this school year.

About Airwear

Airwear lenses provide a unique combination of benefits for active lifestyles through superior comfort and performance, including lightness, durability, impact- and scratch-resistance, and improved cosmetic appearance, while providing 100 percent UV protection. The lenses are available for single vision and progressive prescriptions, and are compatible with the world's most trusted vision brands such as Varilux(R), Crizal(R), Xperio(R), DEFINITY(R) and Transitions(R). For more information, visit www.Airwear.com.

About Essilor Junior

Essilor Junior lenses are made specifically for children's eyes. The specialized lenses are optimized according to what children's needs and prescriptions call for. For more information about Essilor Junior, visit www.EssilorJunior.com.

About Essilor USA

Essilor USA is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the Varilux(R), Crizal(R), Airwear(R), Xperio(R), DEFINITY(R), Thin&Lite(R), Transitions(R) and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eye care professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, S.A., a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).


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SOURCE Airwear.com
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