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Back-to-School Campaign Motivates Children and Parents to Embrace 'Habits for Health'
Date:9/10/2007

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About Healthy Kids Challenge

Healthy Kids Challenge is a national non-profit organization with the mission to use everyday ways to guide schools, communities, and programs in creating solutions to help kids and families Connect Health And Needs, Get Excited (C.H.A.N.G.E.). In 2003-04, Healthy Kids Challenge was the recipient of the American Dietetics Association Anita Owen award for the Most Innovative Educational Program. That same year, Vickie James (R.D., L.D.) was honored by the ADA Foundation as the national recipient of the Award for Excellence in Community Dietetics. Since 1998, Healthy Kids Challenge has been making healthy eating and physical activity CHANGE a success by using a "start where you are" approach, an "every day" process for change, and making familiar environments where kids and families live, learn, work, and play FUN and HEALTHY!

About AstraZeneca

AstraZeneca is a major international healthcare business engaged in the research, development, manufacture and marketing of prescription pharmaceuticals and the supply of healthcare services. It is one of the world's leading pharmaceutical companies with healthcare sales of $26.47 billion and leading positions in sales of gastrointestinal, cardiovascular, neuroscience, respiratory, oncology and infection products. AstraZeneca is listed in the Dow Jones Sustainability Index (Global) as well as the FTSE4Good Index.

In the United States, AstraZeneca is a $12.44 billion healthcare business with more than 12,000 employees. For nearly three decades, AstraZeneca has offered drug assistance programs side by side with its medicines, and over the past five years, has provided over $3 billion in savings to more than 1 million patients throughout the US and Puerto Rico. AstraZeneca has been named one of the "100 Best Companies for Working Mothers" by Working Mother magazine and is the only large pharmaceutical company named to FORTUNE magazine's 2007 list of "100 Best Companie
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