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Back-to-School Campaign Motivates Children and Parents to Embrace 'Habits for Health'
Date:9/10/2007

owing acid to back up into the esophagus. Almost everyone has occasional heartburn, but if these symptoms occur two or more days a week, it may be a sign of GERD. GERD is a chronic condition resulting from the backflow of stomach acid into the food-pipe (esophagus) that may lead to more serious medical conditions including failure to thrive and esophageal inflammation if left untreated, but it can be treatable. Symptoms in children with GERD may vary according to age. In addition to heartburn, children with GERD may experience sour or bitter taste in the mouth, difficulty swallowing, weight loss, vomiting, regurgitation and abdominal pain.

"With childhood obesity on the rise, it's no surprise that we're seeing GERD in young children more than ever before," said Dr. Robbyn Sockolow, a pediatric gastroenterologist in New York City. "Unfortunately, the symptoms of GERD can significantly limit children's daily activities, such as participating in after-school hobbies. It's important that parents and kids know the role healthy eating habits play in managing this condition."

About Ready, Set, Cook & Eat

Ready, Set, Cook & Eat will be held at two elementary schools in Orlando and Kansas City. Three teams of four (kids ages 6-12 and adults together) will be given a "SURPRISE" grocery sack of food supplies. Each team will have limited kitchen equipment and approximately 30 to 40 minutes to prepare a tasty, appealing, nutritious food item from their ingredients. The grocery bags given to the teams are staged with an outcome in mind (snack, breakfast on-the-go, entree, etc.)

In addition, pediatricians and gastroenterologists will be on hand at the events to provide health information and answer questions.

For more information about GERD, tips for GERD-friendly foods for the whole family, and to learn about the "Habits for Health" campaign, please visit http://www.healthykidschallenge.com<
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SOURCE AstraZeneca
Copyright©2007 PR Newswire.
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