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Back-To-School: PCA Predict A Promising Season For Asian American Marketing
Date:8/26/2013

rketing & communications agency with an emphasis on the Asian American market. For over a decade, the agency has been a leader in providing integrated campaigns for Fortune 1000 companies. Located in Los Angeles and New York, our mission is to provide a unique approach to captivating audiences, become a valued partner to our clients and establish ourselves as leaders in the Asian American community.

PCA has served a wide array of clients including Verizon, Gilead Life Sciences, Warner Music Japan, Samsung Electronics, Philippine Airlines, International Media Distribution, Anheuser Busch, Diageo, Lionsgate Entertainment and the Los Angeles Dodgers.

For more information, please visit http://www.plancagency.com.

Source:
[1]:National Retail Federation’s 2013 Back-To-School survey conducted by Prosper Insights & Analytics (http://www.retailsolutionsonline.com/doc/back-to-school-season-spending-expectations-decrease-after-historic-0001)

[2]: 2012 State of the Asian American Consumer by Nielsen (http://www.nielsen.com/us/en/newswire/2012/asian-american-consumers-base-has-tremendous-buying-power-still-growing.html)

[3]: Y Pulse 2011 (http://fashionista.com/2011/07/asian-american-teenagers-spend-more-on-back-to-school-clothes-than-any-other-group-according-to-new-survey/)

[4]: 2012 S
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