Navigation Links
Back-To-School: PCA Predict A Promising Season For Asian American Marketing
Date:8/26/2013

Los Angeles, CA (PRWEB) August 26, 2013

PCA is seeing an increasing trend in multicultural marketing ensuring that brands will resonate more with the Asian American consumers. Schools and universities are ramping up for 2013/2014 school years and so is the retail industry. According to National Retail Federation 2013 Back-to-School Survey conducted by Prosper Insights & Analytics, families with school-age children will spend an average $634.78 on apparel, shoes, supplies and electronics. Total spending on back-to-school is expected to reach $26.7 billion. Total back-to-school and back-to-college spending combined will reach $72.5 billion[1].

“Companies are coming out with enticing advertisements and promotional efforts to attract consumers to purchase their products and services. More and more big brands are utilizing targeted marketing, not only directed to a particular age group or grade level but to the diverse ethnic groups that make up the U.S. market.” said Rey Lozano, VP of Marketing at PCA. According to a study conducted by Nielsen, Asian Americans are the fastest growing ethnic segment with a 51% increase since 2000 and a buying power of $718.4 billion in 2012, which is expected to top $1 trillion by 2017[2].

Additionally, a survey by Y Pulse among high school and college students, Asian American teens spend an average $140.97 per month on fashion, the most of any ethnic group, while white teenagers spend the least ($111.58) [3] . There is a great opportunity for brands to take advantage of the lucrative Asian American segment by focusing their marketing efforts and making use of ethnic media – TV, print, and online (which have the highest penetration amongst Asian Americans) [4] . If companies haven’t taken advantage of this opportunity in the past, the back-to-school season would certainly be a promising time to start.

About PCA
PCA is a full service minority owned multicultural marketing & communications agency with an emphasis on the Asian American market. For over a decade, the agency has been a leader in providing integrated campaigns for Fortune 1000 companies. Located in Los Angeles and New York, our mission is to provide a unique approach to captivating audiences, become a valued partner to our clients and establish ourselves as leaders in the Asian American community.

PCA has served a wide array of clients including Verizon, Gilead Life Sciences, Warner Music Japan, Samsung Electronics, Philippine Airlines, International Media Distribution, Anheuser Busch, Diageo, Lionsgate Entertainment and the Los Angeles Dodgers.

For more information, please visit http://www.plancagency.com.

Source:
[1]:National Retail Federation’s 2013 Back-To-School survey conducted by Prosper Insights & Analytics (http://www.retailsolutionsonline.com/doc/back-to-school-season-spending-expectations-decrease-after-historic-0001)

[2]: 2012 State of the Asian American Consumer by Nielsen (http://www.nielsen.com/us/en/newswire/2012/asian-american-consumers-base-has-tremendous-buying-power-still-growing.html)

[3]: Y Pulse 2011 (http://fashionista.com/2011/07/asian-american-teenagers-spend-more-on-back-to-school-clothes-than-any-other-group-according-to-new-survey/)

[4]: 2012 State of the Asian American Consumer by Nielsen (http://www.nielsen.com/us/en/reports/2012/state-of-the-asian-american-consumer-q3-2012.html)

CONTACT: Amy Wang
PR & Media Supervisor
Tel: (213) 407-0599
Amy(dot)wang(at)plancagency(dot)com

Read the full story at http://www.prweb.com/releases/2013/8/prweb11052615.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. Psychological testing may predict success in soccer
2. Predictors identified for rehospitalization among post-acute stroke patients
3. Can a standard vision test predict nighttime driving performance?
4. EKG Heart Test May Predict Risk in Older Adults
5. New MRI technique may predict progress of dementias
6. Symptomatic behaviour in childhood strongly predicts psychiatric treatment as a young adult
7. Small neural focus groups predict anti-smoking ad success
8. Can Blood Test Predict Breast Cancer Risk?
9. Hormone may help predict tubal ectopic pregnancy
10. New technique predictably generates complex, wavy shapes
11. Genetic abnormalities in benign or malignant tissues predict relapse of prostate cancer
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/28/2017)... ... March 28, 2017 , ... ... Advanced Surgical, Inc. is thrilled to offer the recently FDA-approved Obalon Balloon System ... procedure adds to SkyLex Advanced Surgical’s already comprehensive list of weight-loss services. ...
(Date:3/28/2017)... ... , ... Oily skin is a common and unwelcomed occurrence in people of all ages, genders ... offer to the discussion of dealing with excess skin oil. “Oily skin is a challenge ... that can help remove the oily shine while keeping the skin fresh and clean,” says ...
(Date:3/27/2017)... ... March 27, 2017 , ... New patients who have ... sleep apnea treatment, with or without a referral. Sleep apnea is often left untreated ... daytime sleepiness, morning headaches and chronic snoring. , Dr. Braasch seeks to raise ...
(Date:3/27/2017)... ... March 27, 2017 , ... ... gain site attention and engagement over the household brands of Top-20 pharma by ... will discuss how partnering with the right outsourcing payments provider can provide the ...
(Date:3/27/2017)... ... 27, 2017 , ... Adding to its expanding portfolio of ... and NEJM Journal Watch, announces the release of NEJM Knowledge+ Pediatrics Board ... of pediatricians from leading medical centers. The content was then reviewed and approved ...
Breaking Medicine News(10 mins):
(Date:3/28/2017)... Elysium Health joins major pharmaceutical ... Cambridge academic scientists through ... Milner Therapeutics Institute today announces Elysium Health as a partner ... investment for collaborative projects with academic researchers in ... the first major research investment outside the U.S. for the ...
(Date:3/27/2017)... 2017 Therapix Biosciences Ltd. ... in the development of cannabinoid-based drugs, today announced ... the United States of 2,000,000 ... ordinary shares of the Company, at a price ... granted the underwriters a 45-day over-allotment option to ...
(Date:3/27/2017)... VANCOUVER, British Columbia , March 27, 2017 /PRNewswire/ ... of Directors has appointed William "Bill" Dubiel as President ... Dubiel was also elected to the Board of Directors ... serve as the Executive Chairman of LightIntegra. ... become LightIntegra,s next President and Chief Executive Officer. We,ve ...
Breaking Medicine Technology: