Navigation Links
Back-To-School: PCA Predict A Promising Season For Asian American Marketing
Date:8/26/2013

Los Angeles, CA (PRWEB) August 26, 2013

PCA is seeing an increasing trend in multicultural marketing ensuring that brands will resonate more with the Asian American consumers. Schools and universities are ramping up for 2013/2014 school years and so is the retail industry. According to National Retail Federation 2013 Back-to-School Survey conducted by Prosper Insights & Analytics, families with school-age children will spend an average $634.78 on apparel, shoes, supplies and electronics. Total spending on back-to-school is expected to reach $26.7 billion. Total back-to-school and back-to-college spending combined will reach $72.5 billion[1].

“Companies are coming out with enticing advertisements and promotional efforts to attract consumers to purchase their products and services. More and more big brands are utilizing targeted marketing, not only directed to a particular age group or grade level but to the diverse ethnic groups that make up the U.S. market.” said Rey Lozano, VP of Marketing at PCA. According to a study conducted by Nielsen, Asian Americans are the fastest growing ethnic segment with a 51% increase since 2000 and a buying power of $718.4 billion in 2012, which is expected to top $1 trillion by 2017[2].

Additionally, a survey by Y Pulse among high school and college students, Asian American teens spend an average $140.97 per month on fashion, the most of any ethnic group, while white teenagers spend the least ($111.58) [3] . There is a great opportunity for brands to take advantage of the lucrative Asian American segment by focusing their marketing efforts and making use of ethnic media – TV, print, and online (which have the highest penetration amongst Asian Americans) [4] . If companies haven’t taken advantage of this opportunity in the past, the back-to-school season would certainly be a promising time to start.

About PCA
PCA is a full service minority owned multicultural ma
'/>"/>

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Page: 1 2 3

Related medicine news :

1. Psychological testing may predict success in soccer
2. Predictors identified for rehospitalization among post-acute stroke patients
3. Can a standard vision test predict nighttime driving performance?
4. EKG Heart Test May Predict Risk in Older Adults
5. New MRI technique may predict progress of dementias
6. Symptomatic behaviour in childhood strongly predicts psychiatric treatment as a young adult
7. Small neural focus groups predict anti-smoking ad success
8. Can Blood Test Predict Breast Cancer Risk?
9. Hormone may help predict tubal ectopic pregnancy
10. New technique predictably generates complex, wavy shapes
11. Genetic abnormalities in benign or malignant tissues predict relapse of prostate cancer
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/17/2014)... (PRWEB) December 17, 2014 Now in ... celebrate the best of the best in senior living ... is only given to communities and agencies that have ... SeniorAdvisor.com site. Of the nearly 100,000 providers currently listed ... Winners of the SeniorAdvisor.com Best of 2015 Awards are ...
(Date:12/17/2014)... parents should leave prenatal picture-taking to medical professionals, the ... ultrasound imaging and heartbeat monitors to get "keepsake" images ... "Although there is a lack of evidence ... monitors, prudent use of these devices by trained health ... engineer, said in an agency news release. "Ultrasound ...
(Date:12/17/2014)... HealthDay Reporter , TUESDAY, Dec. 16, 2014 (HealthDay ... health, but a growing body of evidence shows the ancient ... In fact, the benefits were similar to those of ... Chu, a doctoral candidate at Harvard University,s Health Policy Program ... that people randomly assigned to take yoga classes saw improvements ...
(Date:12/15/2014)... NV (PRWEB) December 15, 2014 Veretekk.com, ... company, JM Ocean Avenue. JM Ocean Avenue has ... the Veretekk online automated marketing system. JM Ocean ... June 2014 merger of Ocean Avenue and JM International, ... than $2 Billion per year company. , “After nearly ...
(Date:12/15/2014)... MD (PRWEB) December 15, 2014 ... services today released “ Social Media Cheat Sheets ,” ... a community that drives results on the top ten ... marketing program. It helps drive awareness, engagement, and customer ... For marketers to make an impact on new networks ...
Breaking Medicine News(10 mins):Health News:The Inn at Willow Falls - Crest Hill, IL Wins 2015 Best of Assisted Living Award from SeniorAdvisor.com 2Health News:The Inn at Willow Falls - Crest Hill, IL Wins 2015 Best of Assisted Living Award from SeniorAdvisor.com 3Health News:FDA Warns Against Fetal 'Keepsake' Videos 2Health News:Yoga May Cut Heart Disease Risk Factors 2Health News:Yoga May Cut Heart Disease Risk Factors 3Health News:JM Ocean Avenue secures the strategic advantages of Veretekk 2Health News:JM Ocean Avenue secures the strategic advantages of Veretekk 3Health News:JM Ocean Avenue secures the strategic advantages of Veretekk 4Health News:OutMarket Releases Cheat Sheets for Social Media Marketing 2Health News:OutMarket Releases Cheat Sheets for Social Media Marketing 3
... , RIVERWOODS, Ill., ... has updated three of its Special Tax Briefings on the ... a Wolters Kluwer business and a leading provider of tax, accounting and ... coverage visit CCH Tax Legislation Coverage , or: , for ...
... , PHILADELPHIA, Dec. 22 ... announced today that it has achieved CAQH® Committee on Operating ... certification for its InstaMed Platform and Network product. ... product achieved CORE Phase I certification in June of this ...
... , SHENZHEN, China, ... http://www.htdsmedical.com ) would like to announce that it has an ... a large modern herbal medicine company in China. The buyer, ... herbs, herbal extracts and herbal preparations. Name of the buyer ...
... may be due to other factors , TUESDAY, Dec. ... protein that indicates tissue inflammation in the body to future ... , But the association may be the result of other ... than the protein itself, researchers said. , The molecule, known ...
... slightly fewer behavioral issues among children whose moms took ... The children of women who take low-dose aspirin during ... prematurely might have fewer behavioral problems at age 5, ... to pregnant women who are apt to have such ...
... Central Florida have found a protein that could hold the ... brain tumors in adults. Glioblastoma multiforme (GBM), the type ... Edward Kennedy, is difficult to treat because it spreads cancerous ... 10,000 cases are diagnosed in the United States each year. ...
Cached Medicine News:Health News:CCH Updates Briefings on Tax Provisions of Estate Tax, Tax Extender, Health Care Reform Bills 2Health News:InstaMed Achieves Core Phase II Certification to Streamline Provider Access to Consistent Electronic Eligibility and Claim Status 2Health News:InstaMed Achieves Core Phase II Certification to Streamline Provider Access to Consistent Electronic Eligibility and Claim Status 3Health News:Hard to treat Diseases (HTDS) To Sell Its MindUp BioResearch Division 2Health News:Hard to treat Diseases (HTDS) To Sell Its MindUp BioResearch Division 3Health News:Hard to treat Diseases (HTDS) To Sell Its MindUp BioResearch Division 4Health News:Aspirin During Pregnancy May Help Preemies 2Health News:Aspirin During Pregnancy May Help Preemies 3
(Date:12/15/2014)... , Dec. 15, 2014 As medical ... (Structured Product Labeling) markup language standard, content teams have ... and skills to work with the standard. Starting January ... of three webinars on the benefits and the critical ... webinars will be facilitated by Howard Shatz , ...
(Date:12/15/2014)... and BOSTON , December ... leading GPCR structure-guided drug discovery and development company, is ... in the United States relating ... these patents in the US significantly strengthens the global ... major pharmaceutical markets. The suite of patents ...
(Date:12/13/2014)... CHICAGO , Dec. 12, 2014  Radiologists ... access to images, to their referring physicians, electronic ... effectively using carefully selected technology.  ... Advanced Data Systems Corporation (ADS) at the recent ... Chicago.  The transmitting of radiology reports in this ...
Breaking Medicine Technology:Data Conversion Laboratory Helping Life Sciences Content Producers Understand the Impact and Benefits of Structured Product Labeling 2Data Conversion Laboratory Helping Life Sciences Content Producers Understand the Impact and Benefits of Structured Product Labeling 3Heptares Extends Global Patent Protection for GPCR-Focused Drug Discovery Platform With Grant of Core Patents in the United States 2Advanced Data Systems Presents on Interface-Free EHR Communications at RSNA's 2014 Conference: Streamlining Communication of Reports and Images to Referring Physicians 2Advanced Data Systems Presents on Interface-Free EHR Communications at RSNA's 2014 Conference: Streamlining Communication of Reports and Images to Referring Physicians 3
Visionary OFFICE™ PM offers a Windows interface featuring medical billing, appointment scheduling and patient information....
... The OmniMD Medical Billing system allows ... and accounting. It is integrated with ... capture. The system interfaces with electronic ... tracking. With a set of reports, ...
... Amylase CPNG3 single liquid stable reagent ... of single liquid stability to help ... and provide quick result turnaround time. ... Amylase CPNG3 reagent provides a long ...
... single liquid stable reagent offers the ... liquid stability to help maximize laboratory ... quick result turnaround time. The proprietary ... reagent provides a long shelf life ...
Medicine Products: