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BabyCenter Launches Social Network for Largest Parenting Community Online
Date:7/14/2008

New Tools and Features Build Upon the Trusted Experience 100 Million

Families Have Come to Know, Love and Depend Upon

SAN FRANCISCO, July 14 /PRNewswire/ -- BabyCenter, LLC, the Internet's largest resource for new and expectant parents around the world, announced today the launch of a new social network. BabyCenter's social network enables members to share and connect with each other and builds upon the experience and expert voice parents have depended on from BabyCenter for more than a decade. The new BabyCenter Community is now available in public beta at http://community.babycenter.com.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080714/LAM021)

"Moms come to BabyCenter seeking trusted, personalized information, but they stay for the connections they make with other parents," said Tina Sharkey, Chairman and Global President of BabyCenter. "Social networking has changed the face of communication and BabyCenter wants to bring together these parents in a place where they can easily share experiences, milestones, information and the joys and journey of parenthood."

BabyCenter's new community enables parents to connect and share with each other using many new features and tools including:
-- Create public and private groups around any topic

-- Share photos and video among friends by uploading to Profiles and

Journals

-- Distribute a personal blog feed from other blogging platforms into a

BabyCenter(R) Journal

-- Pass Notes to other members, post Shout-Outs, comment on Journals

-- Match with people who share common interests, locations,

childrens' ages and more

-- Publish "kid-isms," the hilarious things kids say

-- Tag photos and profile

The BabyCenter social network is tightly linked with BabyCenter's award- winning content including personalized age- and stage- based newsletters, which direct parents to related groups, topics, tags and other member- generated content. The experience provides parents with even greater access to the trusted information and support they have come to expect from BabyCenter.

In addition to connecting parents to each other, the new BabyCenter social network will provide brands with a place to communicate with their audience in a familiar and trusted environment where the community is driving the conversation. Within the new social network, brands will have the opportunity to sponsor groups or topics to start a dialogue with moms and gain valuable insights to inform their business, marketing and product strategies.

The underlying technology for BabyCenter's new social network is built on the platform created by Maya's Mom, a company acquired by BabyCenter LLC in August 2007. MayasMom.com continues to function as a stand-alone site and part of the BabyCenter(R) Network. BabyCenter's new social network enhances its popular social media portfolio, which includes MayasMom.com and leading parenting blogs MOMformation.com and FameBaby.com.

"BabyCenter's fully integrated social experience provides parents with tools and features that enable and facilitate their digital lives," said Ann Crady, Maya's Mom Founder and BabyCenter Senior Vice President of Consumer Experience. "The engagement of parents on our network is incredible, with more than 300,000 people responding to BabyCenter(R) polls per month and 72 percent of users visiting BabyCenter returning within a week."

About BabyCenter, LLC

BabyCenter is the Web's #1 global interactive parenting network, garnering 78 percent reach in the United States with outposts in 13 markets worldwide. Recognized by Advertising Age's 2008 Digital A-List, BabyCenter is an established leader in providing insights and innovative interactive marketing solutions to the world's leading brands. The BabyCenter(R) international sites attract over 6 million visitors a month and provide a trusted online destination for parents in Arabia, Australia, Austria, Canada, China, Germany, India, Spain, Sweden, Switzerland, and the United Kingdom. BabyCenter is available in seven languages, including a Spanish language site for the U.S. Hispanic audience also available via mobile phone. BabyCenter has also been a featured expert on NBC's "Today" show and ABC's Good Morning America. The editors at BabyCenter have authored two books, The BabyCenter(R) Essential Guide to Pregnancy and Birth and The BabyCenter(R) Essential Guide to Your Baby's First Year. BabyCenter, LLC is based in San Francisco, California, and is a member of the Johnson & Johnson (NYSE: JNJ) family of companies.

Screenshots available upon request.

For More Information:

The Rose Group

Whitney Ashley and Clarke De Pastino

310.280.3710

Whitney@therosegrp.com / Clarke@therosegrp.com


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SOURCE BabyCenter, LLC
Copyright©2008 PR Newswire.
All rights reserved

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