Los Angeles, CA (PRWEB) September 27, 2013
Rip Media Group, a Los Angeles based explainer video and digital marketing agency, specialized in understanding complex messages, and condensing them into compelling videos has introduced a medical video to help the medical field.
The agency has worked in the health care community with large medical and health care systems, but this is the first with a medical care sub-specialists category, pediatric cardiology. In the latest video “What is HLHS?” complex medical ailments and procedures are explained quickly, effectively, and in a compelling way for patients to understand congenital heart disease (more specifically Hypoplastic Left Heart Syndrome.)
This type of patient educational video will help to break the gap between doctors and patients care. Adults face the difficulty of dealing with medical terminology and understanding the doctors indications, and many pediatric hospitals are lacking in content that can help young patients, as well as parents, understand their illness and the road ahead. “What we have done is create a message for the children and parents, to understand what congenital heart disease means, and, what the path ahead may look like. We felt it was best said by a character, rather a medical 3D video,” said Maury Rogow, President and lead Producer at Rip Media Group.
“The characters, styles, and types of animation created by Rip Media Group made it easy for me to explain a very complex disease and difficult treatment process in a unique and sensitive way. This is an innovating patient education tool that will help us (health care providers) to reach to our patients and their families in a simple and easy to understand format,” said the Dr. Nai Yu Tang, founder of the Baby Hearts Foundation.
The best way patients can help themselves and their doctors is by taking care of themselves and understanding the severity of their illness.'/>"/>
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